There’s a new #IceBucketChallenge.

But there’s no ice. And there’s no bucket.

You just have to wake up.

Jemima Khan – Unicef UK ambassador, heiress and associate editor of New Statesman – started the challenge herself. “I considered asking friends to donate money not to have to attend another dreary charity dinner, but have decided that the quickest way to raise money is through a social media campaign – to try to replicate the astonishing success of the Ice Bucket Challenge,” she wrote in the New Statesman.

She nominated a few celebrities, and Stephen Fry did it within hours.

Studio Ten have jumped on the bandwagon, with their hosts pitching in a photo:

Jeremy Clarkson did it with Heston Blumenthal. Oofph.  

Hugh Grant had a laugh:

And what’s a bandwagon without Paris Hilton and a small pooch:

Donations go to the Unicef fund to help Syrian children. Prepare for an influx in your Newsfeeds.

Remember the IceBucketChallenge? How could you forget?

Ellie Goulding (Image via Instagram)

Gwyneth Paltrow (Image via Instagram)

Bill Gates (Image via Instagram)

Cara Delevingne (Image via Instagram)