fashion

You can now design your wedding dress with an app.

 

You’ve set a wedding date? Cue: Whirlwind.

Pinterest boards. Screenshots. Messages back and forth. Wish lists. Elimination tests. Trying something on. “I like the sleeves. I prefer the neckline on the other one.”

It’s exhausting, time-consuming and expensive. 

Thankfully, the wedding-dress-shopping-scene is transforming. A new app from US fashion label Fame and Partners allows brides-to-be to create the dress they like.

Named Wedding Atelier, it allows you to choose different fabrics, colours, fits and details to design the perfect wedding dress.

Designing a dress just got easier. (iStock)

Bridesmaids dresses are also customisable and the app acts like a chat-room so you can easily discuss different options with your chosen girls.

If you're not yet convinced, there's one word for you: discounts. When the bridal party buys together, everyone saves. Not only that, the group's bespoke dresses are made-to-order and will arrive in only two weeks.

Now, I am not currently shopping for a wedding dress. Also, I'm not someone who has any idea about my future-if-ever wedding.

But, for the sake of this article, I signed up to the app to see what's possible. (For research purposes, of course.)

Listen: Why 'the ‘til death do us part' aspect of weddings is over. (Post continues after audio.)

After entering my height (harsh realisation I will never be a catwalk model) and Australian dress size, I was asked to name my 'Wedding Board'. (Like Pinterest, but more productive and no recipes)

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I nominated three 'bridesmaids' and I set my wedding date for April 7 2018. (It asked me to email my bridesmaids an invitation to the board, but Mondays are not good days for giving friends heart attacks. I decided to skip that step.)

It took me to my board's 'home' page where I was given the tools to chat with the bridal party, once they're invited, of course, and add details for my big day. The create-your-own-wedding dress feature is still in the works, with the tab giving me a coming soon message.

I could, however, test the dress customisation options for my bridesmaids dresses. So that's what I did.

The app is extremely easy to use. You can choose the silhouette...

The Atelier App from Fame and Partners. (Desktop version).

Then the colour...

Choosing the colour of a bridesmaid dress on the Atelier App from Fame and Partners. (Desktop version).

Then the length, style, fit and size... You get the drift.

You can choose to add sleeves, ruffles, a belt.

You can create a split, shorten it to a mini, or make the dresses floor-length.

The result?

Caity's customised bridesmaid dresses. Image via Atelier App from Fame and Partners.
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Helpfully, each bridesmaid can create their own sizing profile, which just appears like "Caitlin's size profile" as seen above.

Most incredibly? The price for the final, bespoke gown? $238.98, including all the alterations. Without the sleeveless cape and altered neckline, the dress is $199.00. 

In all, the app has more than 40,000 customisation options. Prices for wedding dresses will range from between $250 and $1,700. It's a game-changer in terms of pricing and logistics. It keep all your girlfriends, details, and dresses in the one - easy to manage - spot.

Now, just for someone to get married to... There's also, I've heard, an app for that, too.

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