"Savage." This campaign ad starts like any other. Then everyone shares a small detail.

The ad endorsing Arizona-based Democrat politician David Brill begins unremarkably, and yet in two days, it’s garnered over 1.2 million views.

Grace, a rural physician, begins to denounce Brill’s opponent, the Republican Congressman for Arizona’s Fourth District, Paul Gosar.

“Paul Gosar the congressman isn’t doing anything to support rural America,” she says. Her sentiment is echoed by five other Brill supporters who denounce Gosar’s handling of healthcare, job security, water management and environment policy.

These regular Americans – Grace, David, Tim, Joan, Gaston, and Jennifer – it turns out, all have one thing in common.

Their surname.

Forty seconds into the video, Tim looks at the camera and says, “My name is Tim Gosar”.

“Paul Gosar is my brother,” Grace says.

“And I wholeheartedly endorse Dr Brill,” Tim finishes.

Watch the viral ad against Paul Gosar right here:

Adding context to what appears to be an intense inter-family rivalry, Congressman Gosar’s siblings have spoken to the Phoenix New Times.

“None of us are doing this for publicity. None of us even want to do it,” says Wyoming attorney, David.

“We gotta stand up for our good name.

“This is not who we are.”

The six siblings passionately disagree with the extreme-ring wing politics of their brother, Paul.

Congressman Gosar is known for being an avid climate-change denier, even boycotting a speech to Congress by Pope Francis in 2015 because of the Pope’s support of climate change. Gosar publicly backs President Donald Trump’s strict anti-immigration laws, and believes in the conspiracy theory that Barack Obama wasn’t born in the US.

Future ads will reportedly focus on each of Paul Gosar’s siblings and why they object to his policies.

“It would be difficult to see my brother as anything but a racist,” says sister Grace in another video.

 

View this post on Instagram

 

The Doctor is in. We’ve got a big day ahead of us. #SOTU

A post shared by Rep. Paul Gosar, D.D.S. (@repgosar) on Jan 30, 2018 at 6:37am PST

However, if this wasn’t enough family drama, the Congressman didn’t hold back responding to his siblings’ attack, tweeting his opinions and comparing their actions to Russian Communist Dictator, Joseph Stalin.

My siblings who chose to film ads against me are all liberal Democrats who hate President Trump. These disgruntled Hillary suppporters are related by blood to me but like leftists everywhere, they put political ideology before family. Stalin would be proud. #Az04 #MAGA2018

— Paul Gosar (@DrPaulGosar) September 22, 2018

You can’t pick your family. We all have crazy aunts and relatives etc and my family is no different. I hope they find peace in their hearts and let go all the hate.

To the six angry Democrat Gosars—see you at Mom and Dad’s house! #AZ04 #MAGA2018

— Paul Gosar (@DrPaulGosar) September 22, 2018

To make things even messier, their 85-year-old mother, Bernadette Gosar has also commented on her children’s attack video.

Although she was unaware of the video until she was contacted by the New York Times, the Wyoming resident sided with the Congressman.

“I share the same philosophy and policies that Paul does,” she said.

“He’s done a hell of a job for Arizona, and they love him.”

The Congressman shared the article on his Twitter profile.

“I guess I really am Mum’s favourite!” he wrote.

“Thanks #mum.”

Responding to the unprecedented political ad, people voiced their opinions on Twitter, amazed at the dramatic family division playing out on social media.

the wildest thing about every member of paul gosar’s family roasting him is that it’s not even a swing district . like imagine your family hating you so much they’ll ether you for a guy with basically zero chance of winning

— we’re going to abolish ICE (@SeanMcElwee) September 22, 2018

If there was ever an ad to get me to vote for someone, it would be this one:
David Brill convinced all 6 of his opponent’s SIBLINGS to be in a campaign ad against him….. The other guy must be absolute trash ????https://t.co/19L5BNLrrM

— Allison Ellis (@alliellisalli) September 23, 2018

Six of Arizona Rep. Republican Paul Gosar’s nine siblings appeared in a campaign ad for David Brill, Gosar’s Democratic opponent

Looks like Trump’s buffoonery is not bringing new votes to Republicans.

— Jake will resist like my hair is on fire (@JakeResist) September 23, 2018

the ad with Paul Gosar’s siblings endorsing his opponent is wild, weird, and paced so brilliantly. The turn at the end was golden-era Shyamalan

— Hanif Abdurraqib (@NifMuhammad) September 22, 2018

Most stunning ad of the 2018 cycle?

Six family members of Rep. Paul Gosar of Arizona star in an ad involving his re-election bid.

To endorse his OPPONENT, that is.https://t.co/hN40Y6083l

— Sahil Kapur (@sahilkapur) September 21, 2018

I would love to be a fly on the wall at the next Gosar family dinner now that six of Paul Gosar’s siblings endorsed the candidate running against him. New level of cold-blooded pic.twitter.com/E17KNX3bgy

— Jemele Hill (@jemelehill) September 22, 2018

damn y’all what the hell happened at the Gosar family Thanksgiving last year https://t.co/uLRCCNSCSl

— BUM CHILLUPS (@edsbs) September 22, 2018

Have you been following this story? What did you think of David Brill’s ad? Tell us in a comment!