This is how a recent conversation went down at The Glow HQ (it’s also worth noting it was during the People’s Choice Awards red carpet and we’d consumed a lot of sugar):
KP: I think you spelt luminizer wrong.
NC: Sh*t, did I?
NC: No, I don’t think I did.
KP: Yeah, luminizer isn’t a word.
NC: Huh? It totally is…
NC: Isn’t it? Did I just makeup a word? Lum-in-izer… Ill-um-in-izer?
EV: Do you mean illuminator?
NC: No, luminizer is definitely a thing. You know Benefit’s Watt’s Up and Stila’s got one…
EV: Aren’t they highlighters?
NC: I think they’re called luminizers in the US, but highlighters and illuminators here.
NC: I don’t know. I DON’T KNOW ANYTHING ANYMORE.
Some days I yearn for the 3-step skincare routine of my youth. I had Blackmores cucumber cleanser, nettle toner, marshmallow moisturiser. Once a week, if I was feeling particularly diligent, I'd slather on Red Earth's Mud Mask, that was it. There was no serum, no micellar water, no precleanser, no 50 different face oils clogging up my bathroom cabinet.
Since confusing products and product names aren't just limited to skincare, we asked product guru, Paula Begoun, founder of Paula's Choice Skincare and Co-Author of Don't Go To The Cosmetics Counter Without Me, about the difference between illuminators, luminizers and highlighters.