The Vegan Society of NSW has released a particularly striking ad, and it’s starting complex discussions all over Sydney.
— Vegan Society NSW (@VeganSocietyNSW) November 28, 2016
The ad, plastered across buses throughout Sydney’s CBD, has divided pedestrians and motorists alike.
Veganism is a strict school of vegetarianism in which no animal food or dairy products are consumed, and animal products (such as leather) are abstained from.
The images depicted in the controversial ad, which aims to promote the ethics of veganism, are of a piglet and a puppy. Of course, people regularly eat pig, in the form of bacon, ham, prosciutto and pancetta, but the idea of eating a dog makes most Australians viscerally uncomfortable.