This is why.
In case you can’t watch the video right now, here’s a bit of a break down:
0.10: Jean-Claude Van Damme stares intently into a camera, looking like a general bad ass, as inspiring music plays.
0.15: Words words words, saying insightful things. Life is a box of chocolates, etc.
0.25: Oh holy moly, he’s actually standing on the top of two moving trucks!
0.36: Wait, what’s going on? Are those trucks driving apart? THOSE TRUCKS ARE DRIVING APART.
0.42: Van Damme is DOING A SPLIT BETWEEN TWO MOVING TRUCKS!
0.52: HE’S STILL DOING IT.
1.12: Fade to black, Enya music dissipates.
Can you think of a more amazing viral ad/event in human history?