After a 12 years chasing, Nine’s The Today Show has finally toppled Seven’s Sunrise in the most competitive time slot in Australian television.
In a statement released on Saturday, Channel Nine claimed victory over the year’s ratings, writing that the program has “regained the crown as Australia’s favourite breakfast program”.
The network said that winning 21 of the year’s 35 rating weeks across five Australian captial cities meant Today is in “an unbeatable position”.
It’s the first time the program has won the year since 2003, when Tracy Grimshaw and Steve Liebmann were at the helm.
“Today has averaged 317,000 viewers each morning in 2016 (up 5 per cent year-on-year), compared to Sunrise which has an average morning audience of 310,000 (down 5 per cent year-on-year,” Nine’s press release read.
Top Comments
ABC mornings make both commercial offerings look very ordinary
Agreed! Good hosts, good talking points and no bloody advertising!
Both shows are as bad as each other. These days not worth watching free to air TV, too many commercials. At least with Foxtel you can tape the program and by pass all the commercials. I get my news from the internet as probably so do many other Australians.
Free to air TV is dying. It's a dinosaur. They churn out the same rubbish over and over again. There are so many other sites to watch, Netflix, Stan etc etc, why would you bother.
Even though Today has won the ratings, the figures are so low when you compare the population of Australia, its embarrassing.