Share: Why we must choose the way we talk to children carefully.

Cruelty to children doesn't only come in the form of physical abuse.

This advertisement by the Irish Society for the Prevention of Cruelty to Children (ISPCC) is a startling reminder that children believe what they are told, whether it's abusive insults or offhand comments muttered out of frustration.

The campaign aims to highlight the damaging, long-term effects of emotional abuse on young minds.

Say no to cruelty to children, and share this video.