Sophie Monk's new ad. Clever or crass?

What happens when you put Sophie Monk in a sexy tennis player’s outfit and get her talking about cleaning, er, soccer balls to an all-male audience?

You get a Lynx Body Wash ad that goes VIRAL.

Take a look and then tell us: Is it clever or crass?

Light blue and pink butterfly illustration. You click, we help. Shooting star illustration.

Mamamia is funding 100 girls in school, every day.

So just by spending time with Mamamia, you’re helping educate girls, which is the best tool to lift them out of poverty.

Thanks for helping!

Light blue and pink butterfly illustration. Girl with pigtails sitting at desk writing in notebook. Row of four books.
Three hands holding books
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