On a trip to Bali, a man had a simple business idea. It's now worth $3 million.

The lesson here is that we should all take holidays a hell of a lot more often.

One man’s trip to Bali spawned a multi-million dollar business idea, and now he’s pretty much rolling around in giant piles of money.

Jake McKeon took his business idea for eco-friendly coconut bowls on Shark Tank, where he scored a $300,000 investment from business investor Andrew Banks and Boost Juice founder Janine Allis.

But Jake’s business was already profitable before his TV appearance, and now it’s set to get even bigger.

Since starting the business in January 2016, Jake has sold over 100,000 units, and the company grew by more than 500 percent last year alone, raking in $1.2 million in revenue.

I couldn’t be happier with how Shark Tank went! Andrew and Janine are amazing and I’m priveledged to have the opportunity to work with them. Thank you for the support everyone, it honestly means the world to me ❤️

A post shared by JAKE MCKEON ???? (@jakemckeon) on May 15, 2018 at 4:29am PDT

“Every year, billions of coconut shells are discarded and burned as waste,” the 29-year-old said of the concept behind his business.

“We reclaim these shells and turn them into these beautiful bowls that people love eating from.”

Jake said the idea came to him while he was on holiday in Bali, where he spotted coconut bowls being sold as souvenirs.

“I thought it was actually better as a raw shell, so I had a guy make them for me, took them home in my suitcase and began selling them,” he said.

Jake said he sources the coconut shells from a coconut farm in Vietnam, and while they only cost a couple of dollars to produce, he sells them for $12.95.

While it might not sound like much, with each coconut bowl purchase you are essentially saving one coconut shell from being burned as waste and reclaiming it as your own. The earth thanks you for choosing sustainability and so do we ❤️ 〰 Get yours here www.coconutbowls.com (link in bio!) ????@birdeye_insta #coconutbowls #ecofriendly #smoothiebowl #veganbowl #veganeats #plantbased #smoothie #veganlife #coconutbowl

A post shared by Coconut Bowls™ Made By Nature (@coconutbowls) on May 15, 2018 at 11:10am PDT

The company – simply called Coconut Bowls – has amassed almost 300,000 followers on Instagram, and Jake said social media has played a huge part in his success.

“Every single day hundreds of our customers are sharing photos of themselves using our bowls on social media, and this amount of user-generated content and exposure has allowed us to grow without paid marketing,” he said.

Jake said he was looking for investors so he could bring on more staff as his company continues to grow.

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