It’s been rumoured for years that cosmetic giant Sephora is coming to Australia, and now it seems that it’s FINALLY happening.
Let the countdown begin, folks.
The first store is set to be in Sydney, followed by stores in other capital cities. Locations such as Pitt St and George St in Sydney (where Zara and Tophop have successfully set up shop) are being considered, and the beauty mega store is also reportedly in talks with Westfield.
Citigroup reckons with our beauty spending habits – Myer and David Jones’ estimated sales in the beauty and fragrance market is rumoured to be worth more than $1.8 billion a year – there’s scope for about 25 stores Australia wide.
If you haven’t had the pleasure of beauty haul shopping at Sephora, you’re going to need some reasons to be excited about this – here goes.
1. We can get it all in one place.
Say you’ve read a beauty story and suddenly decided you need to buy a dark lipstick, navy blue nail polish, CC cream, purple eyeliner and dry shampoo (hey, you’ll get no judgment from me). You don’t have to trek to two or three different stores to find it all. Sephora is the cats pyjamas of beauty retailers – and you don’t need a black Amex to shop there.
2. The free samples.
There’s an unwritten rule that you can’t walk out of a Sephora store empty handed, and anyone who’s been to one will know that you are handsomely rewarded at the counter. Sephora gives out three samples with every beauty purchase, and because they know we’re helpless in the hands of beauty freebies they’ll often give you more.
3. No more trying to track down Naked palettes…
Urban Decay’s Naked palettes have reached cult status, and when they announced a third palette was being released late last year, beauty forums were buzzing with talk about where us Aussies could get our mitts on them. So no longer will you have to beg your travelling friends or buy (potentially) dubious ones off eBay.
4. You’ll never buy the wrong shade of foundation again.
maybe kinda sorta made it a life goal to visit a Sephora in every country I’ve been to (hey, it’s good to have goals, right?) and one thing that stands out is the uber-helpful and friendly staff.