Update: We have some exciting news to announce…
WE WON, YOU GUYS! We. Won.
Jamila now has to wear a scrunchie in her hair for a whole week, this includes any tv performances. So any tv execs reading this, Jamila is available all week and would love to be on your show.
A huge thank you to everyone who liked and shared this post.
Note: our editor Jamila told us not to write this post, possibly because she suffers from the lesser known version of PTSD (Post-Traumatic Scrunchie Disorder) but we did it anyway because: YOLO.
Her intense disregard for the scrunchie revivial led her to throw down a fashion challenge; she’ll wear one every day for a week if this post gets a bunch of page views. So Like it on Facebook, share it on Twitter and email it to your friends, and lets make this happen folks!
By NICKY CHAMP
Carrie Bradshaw once famously said, “No woman…would be caught dead at a hip downtown restaurant wearing a scrunchie.”
Sure, Carrie Bradshaw was a fictional character but since that show became so ingrained in the female psyche we thought that episode of Sex and the City settled the ‘to scrunchie or not to scrunchie’ debate for good.
Not so, it seems.
Over the last few months several female celebrities have been trying to make
fetch scrunchies happen.
Selena Gomez palm-treed one to her head on David Letterman, Prince Harry’s girlfriend – and repeat scrunchie offender – Cressida Bonas donned one at Glastonbury and Pixie Lott pulled off a half-up, half-down scrunchie hair ‘do not seen on anyone since Kimmy Gibbler in 90s sitcom Full House.
Suddenly, wearing a scrunchie isn’t akin to committing a heinous fashion crime, it’s actually cool.
These celebrities didn’t all get together and decide these elastic horrors were fashionable again (were they ever?), so we’ve investigated who are the main players responsible in the scrunchie revival.
Exhibit A: The Retailers.
Net-a-Porter is currently stocking two scrunchies; a Marc by Marc Jacobs one for $36, and if you thought that was steep, Missoni have a crochet-knit and satin one (noice) that will set you back $79. Chain stores like Topshop and American Apparel both have scrunchies on their virtual shelves and locally you can pick them up from your local Woolies or accessories brand Scunci.
(L-R) Net-a-Porter, Topshop and American Apparel.
Exhibit B: The It Girl.
Model of the moment Cara Delevingne and friends Clara Paget and Suki Waterhouse were enlisted to model a debut range called My Crazy Scrunchie, by Laura Fraser (best friend of British It girl Alice Dellal) and Eu Simo Grijalbo.