Every now and then, we’re reminded of the remarkable power of advertising. We’re shown that while the majority of ads sell us products or ideals or people, sometimes they’re capable of eliciting an emotional reaction that really teaches us something.
This is one of those times.
A recent ad from BBDO New York appears to tell the story of a very sweet and tender high school romance, but when viewers’ eyes are opened to a much deeper mystery, we’re faced with a disturbing reality.
The production begins with a student named Evan, who starts etching words into a table in the library. When someone writes back to him, we become enthralled in the exchange between this innocent high school boy and his anonymous friend.
Sweet music plays in the background and we’re captivated by Evan going about his school day. A teen simply trying to find out who is the mystery person writing back to him.
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Top Comments
I think it's a very valuable ad for America and the context could be used anywhere, for numerous things we should all be aware of.
But so far as the 'gun violence is preventable' part of it, it would be more preventable with less access. I can't get past that fact. :(
Such a good ad. I'd say lets hope America wakes up, but under Trump, its unlikely!