@cat A major reason behind these Vogue videos is to sell the products the celebrity is using, which is why there are affiliate links to each product shown below the video on Vogue's site. While it may seem like common sense to ignore GP, there are many that look to her and/or Vogue for beauty advice. They have more than 14 million followers between them and this is just as dangerous as KVD's anti-vaxx post to her 7 million followers.