I recall this differently. The article quotes her saying that her first lipstick range was named after the seven deadly sins… but then she lists Ambition, Courage, Liberty, Integrity, Unity, Virtue and Inspiration. These are hardly the Seven Deadly Sins! From my recollection, her first seven lippies were Anger, Lust, Envy, Indolence ( she preferred not to use the term Sloth) etc, then her next range was named after the Seven Virtues. Is my memory failing me?