fashion

Now Prince George is a teeny-tiny royal fashion icon.

The dungarees that Prince George was wearing yesterday have sold out. He’s the Prince with the golden touch…

The Rachel Riley dungarees that are flying off the shelves.

Prince George melted hearts all over the world yesterday with his New Zealand playdate. But what really got people talking is the little Prince's outfits. Looks like Kate has some style competition because George's playdate dungarees are already selling like hotcakes.

Playing with children at Government House in Wellington yesterday, the eight-month-old son of the Duke and Duchess of Cambridge was seen wearing designer dungarees by Rachel Riley - a British luxury clothing brand for kids. The dungarees, which retail at $125 featured a sail-boat in a red and blue design and are selling out in all sizes.

According to their website, Rachel Riley's pieces are said to 'draw inspiration from the 40s, 50s and 60s, with fine tailoring, beautiful hand smocking, hand embroidery and vintage-inspired prints designed by and exclusive to the brand.'

Looks like mum's 'the Kate effect' influence on fashion is rubbing off on little George. 

Today sees William and Kate attending events to commemorate the 100th anniversary of the start of the First World War memorial service in Blenheim. The Royal couple were seen laying wreathes before being greeted by thousands of adoring fans.

Kate wore a blue Alexander McQueen coat with her hair tightly slicked back in a ponytail while William was spotted receiving a friendship bracelet from someone in the crowd. 

Stay tuned for more Royal watch news today...

CLICK THROUGH photos of Kate and Will attending the service this morning...