Anaita Built A Multi Million Dollar Business In Just Three Years

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Anaita Built A Multi Million Dollar Business In Just Three Years

Anaita Sarkar's accessory business Olivia & Co had just started taking off. When something started to annoy her.

At the end of every workday, she would stare at the piles and piles of online orders wrapped in plastic. She knew that within seconds of those packages landing on her customer's doorstep, that they would end up in the bin.

She knew there had to be a more sustainable option. 

After twelve months of research, prototypes and trial and error, Anaita and her husband created Australia's first certified home-compostable, zero-waste shipping mailer.

It was an immediate hit. 

Today Hero Packaging is a multi mullion dollar business and has shipped over 15 million mailers. So how did Anaita break into a market she had no background in? And how have she and her husband created such a profitable business in just three years? 


You can keep up with Anaita on her Instagram.

Follow Hero Packaging online at or on Instagram @hero.packaging

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Host: Shazzy Hunt

Guest: Anaita Sarkar

Producer: Mikayla Floriano

Executive Producer: Elissa Ratliff

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Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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