What Happens When Madonna Buys Your Candles?

Lady Startup

Mamamia Podcasts

What Happens When Madonna Buys Your Candles?

What happens when Madonna shares a photo of one of your products on Instagram? Like, THE Madonna?

Christianna Heideman can tell you. Her business Damselfly - which predominantly made quote candles - was already ticking along successfully for years, and then one day she opened her Instagram and saw that Madge had re-shared one of her designs.

So what happened next? And how did Christianna manage to create a chameleon business at the age of 19? Here’s Christianna…


With thanks to Christianna Heideman from Damselfly https://www.damselfly.com.au/ 


Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear

Guest: Christianna Heideman

Producer: Mikayla Floriano

Executive Producer: Elissa Ratliff 

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