Peta Shulman: GoodnessMe Box

Welcome to Lady Startup, the podcast for people who want to find out how you turn the idea in their head into a business that can pay the bills.

Rachel Corbett’s guest today is the Founder and Director of GoodnessMe Box, Peta Shulman. 

Peta came up with the idea for the business after she was diagnosed with an auto-immune disease and started looking for a way to improve her diet.  

After realising there were a whole heap of great health products people probably didn’t know about she put aside $20,000 of her own savings and set herself a deadline of three months to make the business a success. 

Within 10 days her instagram account had over 10,000 followers, within two months the business was profitable and within a year Goodness Me Box had turned over $1 million dollars.

So how did she turn a scary diagnosis into a successful company?  

Listen to find out…



Guest: Peta Shulman, Founder & Director, GoodnessMe Box

Host/Producer: Rachel Corbett, Founder of PodSchool


Subscribe to the LadyStartup newsletter at our website.

Check out amazing female entrepreneurs or get your business featured on the LadyStartup Instagram page.

Meet like minded women in our Facebook Group.

Subscribe to the show or download the Mamamia Podcast App.

Want to share your thoughts on the show?  Call the Mamamia pod phone on 02 8999 9386 or email the show at [email protected]

Want to check out our other podcasts?  Click here

This show is part of the Mamamia Women’s Network.

Want to get rewarded for having your say? Take our survey now for your chance to win 1 of 2 $50 gift vouchers. We don’t need many people for this one so your chances of winning are high!


More Episodes


DOWNLOAD our podcast app

Download from iTunes Download from Google Play

Find a show to love