Remember the cover of this year’s Sports Illustrated Swimsuit issue?
The company teamed up with Aussie model Robyn Lawley, fellow models Jada Sezer, Shareefa J and fashion blogger Gabi Fresh to create their first ever swimsuit calendar. The retailer said that they wanted to promote a healthy body image using “confident, sexy women with varying body types to highlight the beauty in all women.”
“Each year, the world waits with bated breath for iconic sexy swim images from the Sports Illustrated swimsuit issue, but Swimsuits For All knows that sexy curves bends beyond a size four.”
We knew that already, but they sure do make a convincing case for anyone still sitting on the fence:
In the accompanying video Lawley, 24, reveals that she used to wear her bra and undies to the beach because she couldn’t find cossies that fit her 6’2″, size 14 frame.
“I really struggled to find a swimsuit in my size, I was wearing underwear at the beach. I thought this had to change, and I had to change it,” Robyn Lawley said.
Fashion blogger Gabbi Greg, 27, wanted to be involved in the campaign to help promote a healthier body image.
“I think it’s sad that the representatives of women in mainstream culture are so small, just because we have such a diversity of sizes in the real world. So many women see those girls, and think that they have to look like them,” Gregg said.
Jada Sezer, 24, hopes that more magazines and brands will see the campaign and consider embracing different body shapes.
“I think there needs to be more publications and campaigns so that people can say, wow, I look like these women, and they look comfortable and sexy and they’re portraying my body type,” Sezer said.
Your move Sports Illustrated.