Placenta eating is nothing new.
However, it seems to be gaining popularity both in the non-celeb and celeb world.
Kourtney Kardashian is the latest mum who is promoting its benefits.
Kourtney posted this to her instagram account:
With the following caption:
Yummy...PLACENTA pills! No joke...I will be sad when my placenta pills run out. They are life changing!#benefits #lookitup