lifestyle

The Mother's Day ad that (really, really) missed the mark.

 

 

Tomorrow is Mother’s Day. And in honour of the occasion, Spanish fashion label Desigual decided to surprise us all with… a bizarre ad that shows a woman casually doing a kind-of-really-psycho thing.

In the commercial, an attractive young woman checks herself out in the mirror, pops a pillow up her top to see what she’d look like pregnant and dreamily smiles at her reflection.

So far, so cute.

But then.

THEN.

Take a look:

Just so we’re clear, tricking people into having babies isn’t alright. And if Desigual thought this commercial had some sort of charming “we’ve all been there” appeal, it massively missed the mark.

As The Gloss so eloquently wrote: “The cute shrug at the end has me convinced she is a sociopath. What is this person doing? Did I start watching an episode of Dexter by accident? I do not want to buy anything this ad is selling.”

Well said.

What did you think of the ad? Offensive?