Tomorrow is Mother’s Day. And in honour of the occasion, Spanish fashion label Desigual decided to surprise us all with… a bizarre ad that shows a woman casually doing a kind-of-really-psycho thing.
In the commercial, an attractive young woman checks herself out in the mirror, pops a pillow up her top to see what she’d look like pregnant and dreamily smiles at her reflection.
So far, so cute.
But then.
THEN.
Take a look:
Just so we’re clear, tricking people into having babies isn’t alright. And if Desigual thought this commercial had some sort of charming “we’ve all been there” appeal, it massively missed the mark.
As The Gloss so eloquently wrote: “The cute shrug at the end has me convinced she is a sociopath. What is this person doing? Did I start watching an episode of Dexter by accident? I do not want to buy anything this ad is selling.”
Well said.
What did you think of the ad? Offensive?
Top Comments
I find it kind of hilarious. Not the actual ad, really, but just thinking about how many people this idea would have gone through before the ad was actually produced and put online (and presumably on TV?) and everyone just went "yep, okay!" I mean, even just shoving the pillow up her dress alone is kind of nuts but then the condom thing? It's completely insane. Was everyone involved in this ad high or something?
Yes, I'm especially surprised any men would have agreed to it!
It would feed into the idea that women are trickster harlots out to trap good men. Unfortunately, I'm not at all surprised by this.
Wow!! This ad is just absolutely terrible!! Yeah sure, that's all us women do, trick men into getting us pregnant?! We are that desperate for babies and have zero interest in the father, I am just furious!! It's really backing up that old, old ridiculous urban legend. Grow up!!!!