Zoe Foster Blake just released a new Go-To skincare product… and it crashed the site.

Forget Kylie Jenner’s lip kits — there’s a new local lip product the people are fighting tooth and nail for.

When Zoe Foster-Blake posted an Instagram video last night announcing her skincare range Go-To skincare would be releasing a new product, her followers went beserk. With just a few cartoons of pink things like a carrot and a frog as clues, minds were racing as to what the hotly anticipated launch would be.

Now, the wait is over. Enter the Go-To Pinky-Nudey Lips, a ‘superbalm’ complete with SPF 15.

She’s HERE! Introducing Go-To’s brand new (Pinky-Nudey) Lips! ⠀⠀⠀ ⠀ We all love a deeply nourishing lip balm, but we all REALLY love one that’s all hydrating and stuff AND has a gorgeous pinky-nude tint, AND has SPF 15 sun protection! With its pretty part-pink-part-nude colour that looks excellent on everyone, (Pinky-Nudey) Lips! Is the perfect way to offset a dramatic smokey eye, or rev up a natural no-makeup weekend look. Plus, there’s that handy physical sun protection. What a bloody legend! ⠀⠀⠀ ⠀ We’re very smitten with our new addition, and know you will be too. She went on sale while you were sleeping, so you can get it RIGHT NOW via the link in our bio. Go, go! #gotoskincare #pinkynudeylips

A photo posted by Go-To Skin Care (@gotoskincare) on May 31, 2016 at 2:34pm PDT

Eradicating the need to carry around a lip balm and a tinted lip gloss in your bag, Pinky-Nude Lips! is a serious multi-tasker.

Priced at $17, it combines the brand’s cult hydrating lip balm with a delightful pinky-nudey tint, plus the added benefit of sun protection — which, FYI, is just as important in winter as it is at the height of summer.

The new release proved so popular the Go-To site temporarily crashed, thanks to so many visitors eager to get their hands on it.

Image: Snapchat: Zoe Foster-Blake

"I'm trying to order but your site is down... please make everyone else go away so I can order haha,"one Instagram commenter wrote, while another added, "Looks like we've crashed the site! ???? *crosses fingers her cart doesn't empty* ????."

Watch: The lip liner and lipstick hybrid crayon your makeup bag will love. Post continues after video.

The product is the seventh offering from Foster-Blake's range which launched in 2014 and counts Chrissie Swan and our own Mia Freedman among its fans.

The good news? The site is currently back up and running. The bad? There is none. Go, go, go!

Image: Instagram @zotheysay

Have you tried the Go-To range before?