Do you want to high-five this mum? Or tell her to relax? If you’ve ever rankled at the sight of racy clothes being marketed to kids, she may just be your new hero.
Judy Cox was shopping with her 18-year-old son at a local mall in Orem, Utah, when a display of T-shirts in a shop window caught her eye. The “visuals by Van Styles” shirts were on sale at PacSun, a clothes store largely marketed to teens and young adults, and featured images of lingerie models in raunchy poses.
“The bottom of one woman is completely exposed, uncovered and it’s a very provocative pose that she’s in,” Cox said in an interview with 4Utah.com. “Clearly it was offensive and I was most concerned about the youth and the children that would be viewing this.”
Cox was so appalled by the "indecent and pornographic" shirts she lodged a complaint with the store's manager, who informed her she needed permission from the store's corporate office to take down the display - a process that could take days. When Cox offered to buy the t-shirts in the window, she was informed they would just be replaced by others in stock.
At this point, most mothers would probably just roll their eyes and walk out of the store, clutching onto the last dregs of hope for their children - or perhaps start a Change.org petition if they could find the time.
But not Judy Cox. What she did instead was extreme, but also, admittedly, kind of brilliant. She bought out every single 'Visual Heartbreaker' shirt in stock, forking out a massive US$567 - and if more shirts come in, she plans to buy them too. Talk about dedication to the cause. Cox says she plans to return all 19 shirts to PacSun on day 59 of its 60-day refund policy.
"These shirts clearly cross a boundary that is continually being pushed on our children in images on the Internet, television and when our families shop in the mall," Cox wrote in an email to The Associated Press.
Cox's story, first picked up by a local newspaper, has gone viral overnight. But it seems PacSun won't be moving to change its stock anytime soon. ABC reports the store's CEO, Gary Schoenfield, addressed the incident in a statement. "While customer feedback is important to us, we remain committed to the selection of brands and apparel available in our stores," he wrote. So, in other words... nothing is going to happen.
But Judy Cox has made a very clear statement echoing the frustration of many parents around the world, and that in itself is a success.
Have you ever had a strong reaction to the clothes marketed to kids these days?