Miranda Kerr’s cherubic face and lithe body are currently fluttering on dozens of giant expensive banners for a kilometre down either side of Sydney’s iconic William Street. That would be completely unremarkable, except that the campaign to which the supermodel has lent her name, face and body isn’t for lingerie, swimwear, watches, teacups, shampoo or perfume. It isn’t even for her organic skincare brand.
It’s for a hospital.
Royal Hospital for Women banners stretch up Sydney's William St. Image: Mamamia.
The Royal Hospital For Women specialises in the care of women during pregnancy and birth, and late last year Miranda Kerr was named the ambassador of the Royal Hospital For Women Foundation, a not-for-profit that aims to raise funds to help the hospital provide specialist care to women and newborns.
Mamamia has learned exclusively that several doctors and health workers associated with the Royal as well as former patients and other medical professionals have written to the RHW's board to complain about the association. In addition, some donors to the foundation have reportedly withdrawn their financial support after the appointment of Kerr was announced several months ago.
The basis for their complaints: that Miranda Kerr has no association with the hospital, has never given birth or been treated there, lives in LA and is a well known advocate for non-science-based alternative health practices. She has even claimed in interviews that epidurals make babies look "drugged".
And most worryingly, she endorsed a book by a well-known anti-vaxxer.
The wider medical community has also questioned the board's appointment of Kerr.
"She supports a whole of pseudo-scientific concepts and she's the face of a foundation raising money for an academic, prestigious, orthodox medical hospital," Professor John Dwyer, president of the organisation Friends of Science in Medicine told Mamamia this week.