Burly blokes replace sexy ladies in advertising (with side-achingly hilarious results).

Apparently women can make anything sexy, from burgers on the beach to Doritos in the bedroom.

But when men try to do the same it ends up looking very… um… awkward?

Buzzfeed have created a video of three common sexy-lady-sell-ads with a male twist. See how ridiculous the role-reversal looks:

This viral video takes a dig at how the advertising world objectifies women.

Instead of ranting about sexism and female equality, it simply exposes the reality by putting a gender role-reversal remake of the ads next to their original. Have you ever seen anyone eat a burger like that?