It’s a big day for us today. Mamamia is 5 years old this month and we are finally ready to announce a major new launch for our company (it still surprises me to type that word because for the first three years we weren’t a company, we were just me sitting in various rooms of my house in my trackies with my laptop balanced on a pillow).
In truth, we weren’t anything resembling a company until my husband Jason came on board two years ago and steered the transformation of Mamamia from a personal blog to the women’s website it is today. I must also say Jason, as Mamamia’s CEO, has been the visionary behind today’s news.
Here’s an excerpt from the press release that went out this morning:
MAMAMIA CELEBRATES 5 YEARS AND LAUNCHES NEW WEBSITE
SYDNEY – MAY 28, 2012 – Mamamia, one of Australia’s fastest growing and largest independent women’s websites, today announced the launch of iVillage Australia as part of a long-term strategic partnership with iVillage, the largest online content-driven community for women.
In Nielsen’s online rankings for April, the site was No. 1 in Australian audience numbers in the lifestyle and family category.
This deal further expands iVillage’s international presence following last year’s successful launch of iVillage Canada with Rogers Media. iVillage.com.au will launch in June 2012 with an existing base of 367,000 Australian unique browsers.
The partnership is the perfect e-marriage which brings together the most engaged powerful female voices online – Mamamia and iVillage.
Mamamia will benefit from NBC’s extraordinary knowledge and resources, and iVillage.com.au will benefit from Mamamia’s internationally benchmarked social media skills as the industry leader in reader engagement and social media.
iVillage.com.au will feature unique editorial content written by and for Australian women, supplemented by the rich editorial assets for which the US-based iVillage is known internationally.
iVillage.com.au will be edited locally by Mamamia’s former Managing Editor, Lana Hirschowitz.
iVillage is the largest content-driven community for women online. Every day, women come to iVillage to connect, share advice, find life tools and engage in conversations that matter most to them in the areas of Pregnancy & Parenting, Health, Food, Entertainment and Beauty & Style. Additional businesses and brand extensions within iVillage include iVillage UK, Petside.com, Dinnertool.com, LifeGoesStrong.com, Astrology.com and GardenWeb.com. Based in New York City, iVillage Inc. is part of the NBCUniversal Entertainment & Digital Networks and Integrated Media Group, which has a digital portfolio of brands that reaches 60 million plus monthly uniques.
Join iVillage’s Facebook page here.
iVillage.com already has a big Australian audience of 367,000 UBs per month, making it the only other independent women’s website (along with Mamamia.com.au) in the top 10 women’s websites in Australia.