Magazines around the world have been engaged in frenetic bidding wars for the phographs of pregnant Princess Kate on holidays in the Caribbean.
While the British media has abided by the royal family's request to respect the couple's privacy, Sydney Morning Herald journalist Andrew Hornery reports that Woman's Day has paid up to $150,000 for Aussie rights to the photos, while "Italy’s Chi, France’s Paris Match and America’s Star magazine paying what's believed to be a combined $700,000 for the rights to publish."
Hot on the heels of widespread condemnation of Woman's Day's decision to publish shots of Chrissie Swan smoking while pregnant, editor Fiona Connelly is reported as saying: "Our readers are going to love these photos. I don't expect any backlash at all really."
"It wasn’t a hard decision to run these photos,” she added. “These photos have not been taken by a professional photographer hiding in the bushes. They are not nude photos taken with a telescopic lens from inside a private villa. These are images showing her on a happy holiday … and she looks amazing."
If the $150,000 rumour is true, that's a lot of magazines Connelly is hoping to sell next week. Especially for a bump that's barely visible and shots that are a touch on the blurry side.
Will you be buying Woman's Day on Monday?
We are putting together a gallery of pregnant bikini bumps from iVillage readers and it's pretty amazing – make sure you check it out here