Last month, a spat with a snapper saw her maybe-husband Sam Worthington, 37, arrested in New York. Then in a complete 180, she used a pap shot to hawk a few of her favourite labels on Instagram.
Her latest headline winning on-camera moment was more intimate. She posted a photograph sunbathing next to bestie Vickie Lee, with a partially submerged tree in the background.
Both Bingle and Lee are topless, and Bingle later deleted the shot, but not before news sites (present company included) managed to grab screenshots to post and print.
It could be argued – as it often is with Bingle’s international reality counterpart Kim Kardashian – that anyone who willingly gives so much of herself away is also giving up all rights to a ‘private’ life.
It’s also tempting to think Bingle’s impulse to show off her body online means she’s ‘asking for’ nude photos to be taken of her – even when she isn’t.
These assumptions are a simplistic take on the complicated issue of reality versus Reality.
Posting nude photographs is actually a clever move that is both characteristic of Bingle and totally out of line with her guileless image. When she Instagrams herself naked, Bingle isn’t ‘asking for’ more naked photographs to be long-lens snapped of her without her permission by paparazzi; she’s actually cutting out the middleman.
Why would you pay for a blurry, dodgy shot of Lara Bingle from the paparazzi when you can go to her Instagram and grab a photograph that’s nicely composed, where she’s wearing even less clothing, for free?
We are not interested in seeing Lara Bingle naked because she takes naked photographs of herself. We’re interested in seeing naked photographs of her because she’s Lara Bingle. There are hundreds of thousands of women who happily share naked photographs of themselves with the internet every day, and none of them are making international news headlines.
There’s a general market for photographs of naked women on the internet, but there’s a specific market for photographs of naked Bingle. Websites are happy to pay big money to secure photographs of Bingle from paparazzi photographers – even when she’s wearing clothes – and by giving the shots away for free, Lara Bingle is ripping the bottom out of that market.
In September last year, I interviewed pop star Jessie J, whose every move is tracked by her 1.2 million-strong Instagram following. She also has a tendency to post candid (if more clothed) photographs of herself. She told me how, by sharing the moments she wants to share, she’s taking the wind out of the sails of those who seek to shoot her without her permission.