Meet Kiddle, the new search engine just for kids.

There is no denying we live in a digital age and for parents it can be tricky knowing how to manage it. Kids need online access for education (and fun) but as so many of us would know, it’s also far too easy for them to stumble across things they shouldn’t.

I know personally that I have been shocked at what kids can easily access when it comes to online search engines. When my son was younger he started showing interest in the kids show ‘Octonauts’. My husband had no idea what an Octonauts was (schmuk) and so I went to google it to explain. I was shocked that a simple google search of a child T.V. show came up with a link not far down the page to a very adult looking site.

The ease of access to inappropriate material is a very real concern to parents as most of us can’t sit with our child each and every time they wish to use the internet.

Luckily technology is evolving with us with the launch of Kiddle, a new search engine designed specifically for kids.

While Kiddle is powered by Google Safe, it’s not run by them. The home page looks very similar to the traditional Google one which is great for kids who are already familiar with using the non-filtered search engine. However, the difference is that content that appears on a Kiddle search have been given the nod by Kiddle editors.

When the search results appear, Kiddle says that the first three options (which are usually the most clicked on) will always be from safe sites written especially for children. The following results will also be child appropriate and being filtered by google safe means that children are not able to accidentally stumble across something they shouldn’t.

Most parents are also aware of their child’s privacy online and Kiddle says they never store information about users, and clear their logs daily.

Kids who test the limits by searching for adult or naughty words are directed to a page which features an angry looking cartoon robot and they are told to ‘try the search again.”

Similarly, only kids friendly content on celebrities and pop culture are available on Kiddle search.

So what do you think? Will you try Kiddle?