Sad, because I love that show. (And side note, I’ve never had a problem with admitting that. If people make you feel bad for liking the Kardashians it shows more about that person than it does you. FYI: you can be smart, you can be a feminist, and you can not agree with everything celebrities do and still enjoy them.)
It got me thinking about how over the 14 years the sisters have been on our tellies we have witnessed incredible beauty transformations. Several of them. Some, quite drastic.
Watch the intro for the first season of Keeping Up with the Kardashians. Post continues below.
There’s no question that Kim looks very different now than she did a decade and a half ago. And sure, we all look different after several years pass, but her appearance isn't just down to time ticking by — it’s an example of having an unashamed love for makeup, a case for not needing to explain or apologise when it comes to what you choose to do with your face and body, and also a display of what difference having a lot of money makes.
Do I think Kim and her sisters are perfect role models in the beauty space that all women should look up to? No. Does what they do to their appearance in any way make me feel like I need to do it to mine? Also no.
What they have done, though, is made me feel more confident in sharing my love for foundation and eyeshadow and lip liner. It could be argued that pre-Kardashians, it was less acceptable to admit an obsession with makeup. But the sisters not only gave girls permission to embrace cosmetics as a hobby, they made multi-million dollar businesses out of it and played a huge part in birthing beauty YouTubers and influencers as a generation.