All we want for Christmas is a row of sexy men dancing in their underwear, right? Maybe. This new ad from Kmart and Joe Boxer in the US starts off clever and cute, beginning with six tuxedo clad hunks ringing Christmas bells. Then the magic happens.
The bell table disappears, revealing ... boxer clad hunks (yay!). And then, they start ringing their other bells.
We're not sure if we're in pain watching this or not, but we do like the hip shaking and dancing. Also, guy on the far right? You can jingle-bell-rock us any time.
However, reaction to the ad has been mixed on-line, with Kmart's Facebook page attracting criticism. "It is offensive," one person wrote, while another added that it's "tasteless and just plain vulgar."
Or even worse ...
"For those of us who view Christmas as a Holy Day, this ad reduces the season to cheapness."
"I will avoid K-mart shopping this season."
"SICK!! Has NOTHING TO DO WITH CHRISTMAS! I will NEVER SHOP here again!!"
Do you think the ad goes too far or is it just harmless fun?