Last month I failed. In desperate need of a new pairs of jeans and without a fashion-forward friend in sight, I put on my fearless face and took to the shops. And before I knew it, I was deciding between two pairs of dark-denim jeans – identical in look and not so identical in price. I asked the saleswoman for help. She dropped the word “flattering” and told me to take the more expensive pair. I listened. I purchased. And I left the shop wondering whether I’d just been completely taken advantage of. Did the jeans really make me look taller or was Flattering Fiona just dishing out the compliments to get my money?
In the time since said purchase, I’ve discovered a world of social fashion websites that could have been the answer to my angst. “Post a photo, ask a question, get advice” is the catch-cry from US website Fashism, which invites users to upload images of themselves – usually taken using an iPhone, a mirror and an awkward change room angle – and viewers to comment on their look and help with their style. They pose questions to the trawling audience, ranging from “Wat you think?” to “How do I look for my fourth day of high school?” Sometimes they ask for advice on a wedding dress or, as I discovered yesterday, opinions on appropriate attire for a great grandmother’s funeral.
The feedback is instant, anonymous and often brutal. While some users are spoilt for comment on their stunning looks and “totes cool” style, others are left with remarks intended to be constructive but bordering on hurtful. However judging by the follow-up comments, public opinion is appreciated. I can only imagine the advice seekers would leave with a smile – knowing they’ve got it right or narrowly avoided disaster.
Top Comments
There's an iPhone app and also a website for Aussie girls called 'what should I wear' which I find immensely helpful when I'm stuck for outfits or am unsure of an item of clothing. It is very similar to what is described here, except no-one is nasty! If an outfit doesn't work nobody says 'oh that looks horrible' they simply suggest things about the outfit they would change to make it better. Check it out because I'd be lost without it!!
There's only one store where I trust the shop girls, and even more so the owner. It's in Auckland, Jetsetbohemian is full of amazing pieces and they don't try and push stuff on you, but it's really neat engaging in a conversation about where the pieces came from, how they might go together, what little thing out the back/hidden in the racks they think you might like based on what you've already tried on.
That might work as a general rule, actually - people who run small independent stores, like little clothing curiosity shops, can probably be trusted and will make it a better experience.