Gwyneth Paltrow hair. Yes We Can.

‘Gwyneth Paltrow’, ‘hair’ and ‘how-to’. If there are three words guaranteed to grab my attention (aside from Ben and Jerry’s) it’s these.

At this year’s Oscars, Gwyneth Paltrow rocked the hairstyle stakes with a ponytail. Yes, a ponytail. But it wasn’t just any old ponytail. It was sleek and stylish, classic but eloquent. Paltrow perfect, I’ll say.

The oh-so-stylish Paula Joye, from, has dubbed that ponytail ‘The Gwyneth’. And in this video, she shows us exactly how it’s done (thanks Paula)!

If you can’t watch the video, here’s what you need to know:

1. Part the hair to the side and brush back into a low ponytail at the nape of your neck.

2. Secure tightly with a hair elastic and apply Serum Drops to seal ends.

3. Wrap a piece of hair around the elastic and secure with a bobby pin.

4. Smooth excess serum to the sides of the hair.

And voila!

Who is your celebrity hair crush? Are there any hairstyles you’ve always wanted to try but just cannot get right?