By JOE BOUGHTON-DENT
Ok. You be the judge. Is the ad we made for The Fred Hollows Foundation the world’s happiest TV commercial?
I hope so, because we set out to put together 30 seconds of pure joy. What do you think?
Of course, the truth is, if you can’t make a happy ad about restoring a person’s sight then you probably shouldn’t be making advertisements at all. It’s very happy subject matter.
In the time I’ve worked at The Fred Hollows Foundation I’ve put together two TV campaigns. We finished this one earlier in November.
The last one was back in 2009, featuring a soundtrack by the Australian band Jet. Thanks in part to Jet’s generosity in donating their song, the ad managed to find a global audience, and has been seen by over 160,000 people on YouTube at the time of writing.
Sure, those may not be the type of numbers that qualify it for the viral category – but for a charity ad, dealing with worthy rather than funny subject matter, it’s a healthy online audience.
Too many great videos for really important causes end up with only 20 or 30 views on YouTube. Of course even just reaching one person is important when you are trying to let people know about righting the wrongs of the world. But even YouTube videos take at least some effort to produce. And there is usually a cost too, even if most of the work can be done on a desktop computer (like we did with our ad).
And when videos are taking time and money to produce, it is disappointing if only 30 people watch them.