* This is a sponsored post brought to you by Betty Browne.
By NICKY CHAMP
Have you ever bought a cheap item of clothing only to have it fall apart after one or two washes/wears? Enter the quality (and sustainable) fashion staple.
At a time where ‘fast’ fashion is turned around at break neck speeds and is yet to reach its saturation point, we’re losing sight of where and in what condition these cheap garments are being made in.
The fact that many chain stores, brands and labels continue to use child labour and poor working conditions evades many of us when handing over the credit card or hitting the checkout button. Unwittingly supporting these companies can be avoided by researching ethical clothing companies and practices and of course, investing in quality, sustainable and classic wardrobe staples.
1. The White Tee
Soft cotton tees are the fashion equivalent of butter to sourdough bread, oh wait, we’re talking fashion I need a lower calorie comparison; the tuna to a Niçoise salad.
Whether you’re a scoop neck or a v-neck girl, the humble white tee is a stylish and practical go-to that can be worn with anything and everything. Under a blazer, tucked into a high-waisted skirt, with a pair of ripped jeans… you get the idea.
2. Dark denim
Boyfriend jeans, ripped jeans, skinny jeans, bootleg jeans, white jeans; these styles all had their moment in the denim spotlight over the last few years but one constant remains: dark denim continues to be the most polished of all the styles.
Look for companies such as Levi’s, who is a brand committed to ensuring their product’s life cycle is as sustainable as possible.
3. Classic heels
True story: I have a pair of low-heeled kitten sandals stashed in the back of my wardrobe that are covered in mould because I haven’t worn them since 1998. That’s how long I’ve been waiting for them to come back into style – and I think I can safely say it won’t happen any time soon.