parents

$7.50 could save your child's life.

How does a parent leave their child in a hot car? It might seem impossible, or heinously negligent, but it is a very real consequence of a mind slip for often completely loving, normal parents.

It has been dubbed the ‘fatal distraction’ phenomenon, after the 2009 Pulitzer prize-winning Washington Post article on the topic.

But could an American invention be about to change all of that?

‘Don’t Forget Baby!!!’ is a company started by Arizona mother Meaghan Eckhardt. The company produces car tags that help parents to remember when their child is in the car. 

One side of the tag looks like this:

And the other side looks like this:

As their website explains:

  • Simply place the tag on your rear-view mirror of your car when you put baby in the car seat.

  • Make sure the front side “DON’T FORGET BABY!!!™” is facing the driver and that the back side “CHECK CAR FOR BABY!!!” is facing the street.

  • When you arrive at baby’s destination, remove the tag and place in the child’s car seat.

  • If you should forget to remove it, the back side will alert passers-by to check the car for a baby and invite them to take action if necessary.

Mamamia spoke to psychologist Michael Carr-Gregg about the phenomenon of ‘fatal distraction’ after a child died in an incident in Perth last October.

Carr-Gregg said:

Michael Carr-Gregg

“As someone who has had two boys, I really do think that this could happen to any of us. Research suggests that it doesn’t really happen that often but the bad news is that it’s incredibly difficult to predict when it is going to happen.

It happens out of the blue.

There is no way to predict when Fatal Distraction phenomenon is likely to occur, as it really does happen to everyone. Intelligence or IQ, importance of job, mindfulness, organisational skills – none of these things are a factor, in regards to what parents are affected.

Just about the only way in which you could 100 per cent guarantee that his could never happen to you is to be anal and have a list.”

But if these tags work as their producers allege, they could be a real game-changer.

You can order a ‘Don’t Forget Baby!!!’ tag online here. (Yes, they ship to Australia.) $1 from every tag sold is donated to the Texas Cord Blood Bank.

Check out these other offbeat but definitely very cool parenting hacks