If you’ve ever suffered a slow painful social death after mispronouncing a fashion house like Givenchy (ji’von’she) then good news!
A new video from i-D magazine teaches you how to speak the “international fashion alphabet” with phonetic spellings and a pair of red lips enunciating the trickiest fashion names in the biz.
The video kicks off with A for Azzedine Alaïa (ah’ze’deen ah’lai’ah) and ends with Z for Zegna (zen’ya).
How many of these were you getting wrong?
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