A Newcastle health professional has been told her Facebook advertising does not meet standards due to an image of a pregnant woman’s silhouette.
Karen Scanlen says she is in disbelief over Facebook’s response to her online marketing submission.
Based in Newcastle, just out of Sydney, Karen operates ‘Embracing Birth’, a multi faceted approach to supporting women through childbirth. Karen not only offers traditional antenatal classes but also hypnobirthing and doula services.
As a health professional as well as a midwife and childbirth educator, Karen decided to use Facebook like many small business owners to reach her target audience- namely women in her area of child bearing age.