A Newcastle health professional has been told her Facebook advertising does not meet standards due to an image of a pregnant woman’s silhouette.
Karen Scanlen says she is in disbelief over Facebook’s response to her online marketing submission.
Based in Newcastle, just out of Sydney, Karen operates ‘Embracing Birth’, a multi faceted approach to supporting women through childbirth. Karen not only offers traditional antenatal classes but also hypnobirthing and doula services.
As a health professional as well as a midwife and childbirth educator, Karen decided to use Facebook like many small business owners to reach her target audience- namely women in her area of child bearing age.
You can imagine her surprise when Facebook responded to her submission by rejecting her business logo, citing that it "doesn't meet Facebook's ad policy standards" because it features an image they deem to contain "excessive amounts of skin or suggestive content". Facebook further explained to Karen that it does not allow images that "depict people in explicit or suggestive poses or images that show nudity or cleavage".
So just how offensive is this image? Well, you be the judge...
Yep. That's really it.
No gory birth pics, certainly no images showing the actual conception of said baby and thankfully, none of those pesky breastfeeding shots (that's a joke, by the way #freethenipple #normalisebreastfeeding)
Amazingly, despite rejecting Karen's submission several times, Facebook has no issue allowing images of women barely dressed like this to fill newsfeeds but deems a cartoon drawn silhouette of a women in a perfectly natural state to be offensive.
Karen says she's surprised by the response from Facebook, even more so when she sees almost identical images passing the policy with ease.
"It's a fantastic medium," she says. "But I just don't understand why some logos which are almost identical to mine are ok, and mine isn't. They tell me to change my logo but it's not that easy. I've got over 700 likes on my page. They are all just pregnant women in my area. I'm known and respected through what I do and people recognise it (my logo). They (Facebook) just keep knocking me back. It's frustrating".
So what do you think? Are you offended by the logo?