Did the headline get your attention?
Hopefully it did, because that was really half the point of including the word ‘sex’ in a post about preventing cervical cancer. Although to be fair, sex does have a lot to do with cervical cancer, so the headline wasn’t just a cheap marketing ploy.
Many women in Australia don’t realise that cervical cancer is one of the most preventable cancers. In fact, up to 90% of cervical cancer diagnoses are avoidable with two-yearly Pap tests (smears).
Despite this good news, only around 60% of eligible Australian women are screening as recommended under the National Cervical Screening Program.
Why is this, ladies? From our research at PapScreen Victoria, the most common reasons for women to avoid having regular Pap tests is embarrassment, a lack of understanding as to what it’s all about, and believing they’re not at risk.
PapScreen Victoria, the cervical cancer prevention program within Cancer Council Victoria, has launched a new campaign to try and address these issues. The campaign revolves around a racy new video depicting an intimate scene between a couple that is dramatically, and rather unexpectedly, interrupted. We suggest you watch the video to see why.
The risqué concept is a new approach for the Cancer Council, which is hoping the enticing combination of sex and humour will help cut through common misconceptions about cervical screening and motivate more women to take part.
The video is designed to remind (or inform) women that cervical cancer is caused by an STI called the human papillomavirus (HPV), and if they have ever had sex, they are at risk of developing the disease.
This goes for women who have only had sex once, who always practice safe sex, women who only have sex with women, and those who have had the same partner for years.