The genius nerds at Microsoft have come together and used their collective brain power to invent something other than a computer. It’s a bra designed to make women thinner. Well, it’s a ‘Smart’ bra (things sound high-tech when you put the word ‘smart’ in front of them), designed to track women’s stress so it can warn them not to overeat. Because everybody knows that a woman who dares to mess with her perfect body NEEDS HELP IMMEDIATELY. The bra came about because of a study called “Food and Mood: Just-in-Time Support for Emotional Eating,” which was written by researchers from Microsoft Research, the University of Rochester and the University of Southampton. Yeah. Teams from Microsoft and TWO universities put a significant amount of time and money into this. Cancer can wait you guys – ladies need a bra that tells them not to eat cake. Take a look at what they came up with:
The bra “contains removable sensors that monitor heart and skin activity to provide an indication of mood levels.” “Mood data was provided to the wearer via a smartphone app in order to highlight when “emotional eating” was likely to occur.” So this is basically a heart-rate monitor that rests on your boobs. THANK GOD MICROSOFT IS THINKING OF US. Rogue is Mamamia’s space for fun, viral and random content, with everything from feminism to pop culture. We scour the internet so you don’t have to, and bring all the best bits back.
Top Comments
What a fantastic invention. Hopefully this technology can be adopted in the future to warn at risk patients or immediately notify doctors. Good work MS.
I think this is a great idea. People are generally crap at determining their stress levels. I know - I suffer from anxiety and have to pay close attention. But it took me a long time to figure out how to do it.
Here is a good way of get that bio-feedback. Sure, get all narky about emotional over-eating. But learning how to manage your stressors is very important and before you can do that you need to determine what your stressors are or how you are feeling. This will have beneficial effects not only on your waistline but your relationships and general health as well.