The Bonds Baby Search has once again brought out the truly worst in people.
After the winners of the 2014 Bonds Baby Competition were announced, which this year beautifully included two children with Down Syndrome, site moderators had to remind parents to “be positive and respectful” after their comments turned completely feral.
This unfortunately proved difficult for some people.
After calling most of the children “Hideous” and “Ugly”, one woman from New Zealand wrote “Obviously not going by looks or Australian’ of the Bonds Baby Search Facebook site.
Another woman also weighed in my writing “OMG they definitely didn’t choose the cutest bubs”.
Say what now?
If you aren’t familiar with the Bonds Baby Competition, here’s a quick rundown.
Every year, the clothes brand Bonds, invites parents to send in pictures of their children, aged 0-4, preferably dressed in a Bonds outfit. These pictures are then displayed and voted upon by the general public and by the people at Bonds to determine the winners and runner-ups in each category. So yes, it’s basically a modelling contest for tiny humans. 62,000 people entered their children this year and of those, only a handful were shortlisted.
It’s hard to work out if the main motivation for success here was the potential of being featured in a Bonds’ advertising campaign or the $300 Bonds’ gift card, but if I could hazard a guess, it would be more about the bragging rights.
Let’s face it; we all like to think that our own child is the cutest thing to ever grace this planet. Even if, in years to come, we look back and realise they actually no, they kind of looked like a potato for their first three months. We will still however, maintain that they were and are, beautiful because you know what? Babies and children are ALWAYS beautiful.
This morning on Fox FM’s Fifi & Dave’, Fifi Box slammed the online trolls who targeted the infants via social media after the announcement of the Bonds Baby Search Winners: