The Bonds Baby Search has once again brought out the truly worst in people.
After the winners of the 2014 Bonds Baby Competition were announced, which this year beautifully included two children with Down Syndrome, site moderators had to remind parents to “be positive and respectful” after their comments turned completely feral.
This unfortunately proved difficult for some people.
After calling most of the children “Hideous” and “Ugly”, one woman from New Zealand wrote “Obviously not going by looks or Australian’ of the Bonds Baby Search Facebook site.
Another woman also weighed in my writing “OMG they definitely didn’t choose the cutest bubs”.
Say what now?
If you aren’t familiar with the Bonds Baby Competition, here’s a quick rundown.
Every year, the clothes brand Bonds, invites parents to send in pictures of their children, aged 0-4, preferably dressed in a Bonds outfit. These pictures are then displayed and voted upon by the general public and by the people at Bonds to determine the winners and runner-ups in each category. So yes, it’s basically a modelling contest for tiny humans. 62,000 people entered their children this year and of those, only a handful were shortlisted.
Top Comments
A good start would be a ban on photoshopping celebrities' babies and children. Yes, it does happen.
ALL of the babies in the competition shortlist are cute, make no mistake about that. But it does appear that BONDS are intentionally 'diversifying' the winners by choosing children of non-caucasion background and with disablities. Nothing wrong with this, but its pretty obvious. They are a business after all, and anything to attract good publicity is a win to them.