There is an overarching social convention when one goes out, one must be accompanied by a drink in hand.
Whilst that’s not entirely true, have you ever tried to mingle with your hands in your pockets? You look shady. Hands-crossed in a faux-laid back manner? Also kinda weird.
So then, what are we non-drinkers left to do? Hold a soft drink like A CHILD?! How rude. You simply cannot have sophisticated chats while sipping on artificially coloured fizzy water. I don’t make the rules.
Thank gosh then, that booze-free beverages are finally receiving more attention and have made their way beyond the niche and onto the mainstream beveragino circuit.
They’re smart, because alc-free interest is on the rise. While doing some research for this article, (let’s be honest, you’re just here for the bev reviews so I’ll be quick) I noticed that searches for ‘non-alcoholic drinks’ spike every year around January.
Look, I could have guessed this, but I just didn’t think it would be… that dramatic.
I do understand it though. I, myself did give up drinking as a New Year's resolution a couple of years ago too. What started as some typical January optimism ended up sticking - and here I am now in 2021 still going strong.