Last night, I was happily relaxing on the couch when this happened:
And, after recovering from a sudden and dramatic spike in blood pressure, I discovered this:
That’s right. Anzac Day is no longer brought to you by the servicemen and women who fought and died for this country. It’s brought to you by beer.
I’m sorry – what?
Is this what we’re okay with now? A former General of the Australian Defence Forces appearing in beer commercials and lecturing us about the dawn service? Telling us that it’s our duty to “raise a glass” of Victoria Bitter (VB)? That he’ll even call you to get you out of bed (“There’s no excuse! Register Now!”)?
You know what VB? As the very proud daughter of a man who served in Vietnam, the great niece of an 18 year old boy who was killed in France, and a friend of active servicemen and women I’ve got a few ideas of what you can do with your glass of beer.
It’s not that I think we shouldn’t honour the people who fought, and continue to fight, for this country – we absolutely should. And I understand that Legacy need to raise money and I’ll continue to support them.
I just object to a beer company insinuating that we don’t care about remembering the people that we loved and lost unless we drink their beer, sign up to their phone calls and obey their orders to turn up to a dawn service.
Don’t believe that we care enough VB? Well, maybe this will convince you:
Last year at the Anzac Day parade in Canberra, a guy in the crowd walked up to war veterans and started to hand out envelopes. Inside each was a thank you note and a lottery scratch card. He didn’t give them his name, he didn’t make a fuss and he certainly didn’t hand them a VB. He just said thanks and moved on through the ranks to pass out more envelopes.