baby

Company makes an adult-sized pram for parents to test-drive.

In what is likely to be a world first, someone has finally created every parent’s dream – an adult-sized pram.

Parents can now live the life of a child thanks to a clever marketing ploy that certainly turns the tables on the adult/child dynamic.

Baby company Kolcraft created the pram as a marketing gimmick so that their users could “experience first-hand how each Contours Stroller is carefully designed with a baby’s joy and comfort in mind”.

Image courtesy of Kolcroft.

It's apparently twice the size of a regular baby stroller.

While most mums and dads seem to love it, unfortunately you can't buy this huge beast. You can take it for a spin, though, if you're in the US.