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Home >Watch This >This VB ad is utterly brilliant. Utterly. And I don’t even drink beer. Or endorse manscaping.

This VB ad is utterly brilliant. Utterly. And I don’t even drink beer. Or endorse manscaping.

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Article filed under: Watch This , & published: Friday, July 10th, 2009.

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42 Responses to “This VB ad is utterly brilliant. Utterly. And I don’t even drink beer. Or endorse manscaping.”

  1. wollywally says:
    July 11, 2009 at 10:07 am

    Alex I am with you in this, love to all ooxx

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  2. courtney says:
    July 11, 2009 at 4:10 am

    Haha, top ad. I loved the ‘Azzas’.

    Why is it that beer ads are always so brilliant.

    If only as much money and energy was put into charity ads etc, speeding, drugs, all those things..

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  3. alex says:
    July 11, 2009 at 12:08 am

    The drinking beer…

    Tastes far better than the bathing beer.

    Geez, I know some Vietnamese, Italians, Greeks etc. who are just as ocker and in need of a coldie as their Anglo brothers.

    I can understand the advertisers pitching it to men, rather than to women, but a Hung Lee or Nick Gianopolos (sp?) cameo plus a bit more diversity in the crowd might not have been a bad thing.

    I guess the thing that makes me a bit uncomfortable is this “throwback” feeling VB’s trying to present of not just small town Australia, but an idealised Australia of long ago that is very, very white.

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  4. The Process Ninja says:
    July 10, 2009 at 11:40 pm

    Great ad – pity it tastes like horses’ pish

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  5. Mia says:
    July 10, 2009 at 9:33 pm

    Well Kylie, that’s quite a good question because I’ve been too busy to do much and they’ve been very busy with VB which doesn’t need me!
    Basically it just means if they feel my expertise could be useful on a particular brief, they ask me along to a few meetings. It’s very informal but they’re a brilliant bunch of people….

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  6. Rebecca says:
    July 10, 2009 at 9:24 pm

    kind of the straight mardi gras really isn’t it….

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  7. Sage says:
    July 10, 2009 at 8:25 pm

    mmmmm….beer

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  8. Kylie2's Husband says:
    July 10, 2009 at 8:07 pm

    Yeah it’s funny, but will it convert anyone to VB? I suspect not, but only time will tell. Personally, they could be giving VB away and I’d pay for a decent beer.

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  9. Janine says:
    July 10, 2009 at 6:58 pm

    LOVED “Men who’ve had their arm up a cow”. Did you notice how they’ve still got their rubber gloves on when waving to the crowd?

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  10. lee says:
    July 10, 2009 at 6:42 pm

    the beer for everyone… except people of non-anglo background… and most women… meh this ad sucks.

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  11. Lorna Lino says:
    July 10, 2009 at 6:40 pm

    It explains this week’s news story about the creation of artificial sperm.

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  12. Kylie says:
    July 10, 2009 at 5:07 pm

    What does consultant mean? What do you do there?

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  13. dramaqueen says:
    July 10, 2009 at 4:16 pm

    too cool – and didn’t we all know the guys (and girls) who peaked in high school…and don’t we all feel a sense of nasty, pleasurable guilt that they all finally aged/ over partied /got fat / had mediocre careers….????

    I feel mean and guilty just thinking it – let alone typing it here!

    As for the “cashed up bogans” – Sylvania Waters all over again

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  14. kzmet says:
    July 10, 2009 at 3:26 pm

    Love it, pub looks exactly like our local….thank god there are still some creative ppl working in advertising, brilliant.

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  15. Sophie says:
    July 10, 2009 at 1:51 pm

    This was filmed in Ballarat, creating such a buzz here at the moment. I’m having great fun picking out my mates in the crowds! All the extras, apart from the few celebrity cameos and the models in the “men punching above their weight” part, were all local Ballarat people, creating a lot of employment here too. Our city looks fantastic!

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  16. Redhossy says:
    July 10, 2009 at 1:27 pm

    Matter of fact I’ve got it now….
    This makes me want to shake hands with a coldie, and I hate beer.
    I can feel a Cannes Golden Lion coming on.

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  17. fender4eva says:
    July 10, 2009 at 1:06 pm

    Isn’t that strange? I hated this ad, but then I prefer one liners. Maybe it’s my short attention span…….

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  18. Shaezy says:
    July 10, 2009 at 1:02 pm

    That is officially my new favourite ad of all time. It knocked the Discovery Channel’s “Boom De Yada” ad of it’s perch (that one is even my ringtone I love it so much).

    Ahh, brought a smile to my face after a very shitty day. Hate the beer, heart the ad.

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  19. hopee says:
    July 10, 2009 at 12:30 pm

    HAHAHA! So bloody larrikin Aussie… I love it! Do you think Molly just thought it was a big party?

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  20. tessgirl says:
    July 10, 2009 at 12:17 pm

    Hahahaha this is all the people who drink VB that you always meet in bars?
    So clever- LOVED ‘Blokes punching above their weight!’

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  21. meg says:
    July 10, 2009 at 12:03 pm

    God I love being Australian… great ad

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  22. Lisa T says:
    July 10, 2009 at 11:32 am

    I’m a Ballarat girl too and have a couple of friends who appear in the ad, they all had a great time filming it. it was big news for Ballarat! very well done indeed.

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  23. Andrew Günsberg says:
    July 10, 2009 at 11:28 am

    I love how Molly is in there. Why?

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  24. Lu says:
    July 10, 2009 at 11:22 am

    Guys who peaked in high school – cant get it out of my head ! There was a guy all my friends and I would drool over in high school. We would dream about going out with him, he was so damn hot. I saw him a few weeks ago and he hasnt aged well. God if he asked me out now I’d run away screaming.

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  25. KerriSackville says:
    July 10, 2009 at 11:14 am

    Brilliant! Made me absolutely desperate to drink beer.
    Sadly, though, I can’t.
    It still tastes like carbonated wee wee.

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  26. Betty Boo's Mummy says:
    July 10, 2009 at 10:48 am

    Guys who peaked in high school – LOL!

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  27. April says:
    July 10, 2009 at 10:29 am

    Ah, go Ballarat and the VB ad.

    There are a few others on the website that arent being aired on tv if you want a laugh.

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  28. Simone P says:
    July 10, 2009 at 10:24 am

    Seen it last night & loved it – beer ad’s in general are pretty entertaining though

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  29. Lu says:
    July 10, 2009 at 10:16 am

    I love it! We saw it last night for the first time. Love the cashed up bogans, the guys who peaked in high school & the guys fighting above their weight – way too funny !

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  30. Rachel_s says:
    July 10, 2009 at 10:11 am

    Love it! When they get ads right, pure brilliance. Have a good Friday all!

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  31. Trish says:
    July 10, 2009 at 9:50 am

    Brilliant! Especially loved the Cashed up Bogans:)

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  32. @scenariogirl says:
    July 10, 2009 at 9:34 am

    LOL I just *knew* that must have been filmed in Ballarat, and I was right.

    My husband @lachlanhardy grew up there and we had our wedding there last year.

    I love his Ballarat mates! I wish they really did have one of those parades once a year :)

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  33. Meredith @ thinkthinks says:
    July 10, 2009 at 9:24 am

    Saw the ad on TV last night and thought it was inspired. Love all the extra bits in the full version. Nearly died laughing at the “men who have had their arm in a cow”. Mate, if I ever did that you can bet I’d be telling everyone I met.

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  34. Mia says:
    July 10, 2009 at 9:17 am

    NJ – the ad was created by Australian agency Droga5. I am an occasional consultant but – alas – had absolutely nothing to do with this one. Which is strange given what a beer expert I am…..

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  35. suzi says:
    July 10, 2009 at 9:05 am

    so clever, love it.xx

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  36. NJ says:
    July 10, 2009 at 8:44 am

    Does anyone know who created this one? Brilliant stuff.
    I loved the sickie crew. Ahhh, that old Aussie chestnut.

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  37. Cherry Hatrick says:
    July 10, 2009 at 8:35 am

    Loved seeing Molly at the close – “no matter what banner you march under” – just classic.

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  38. ~Jaime~ says:
    July 10, 2009 at 8:35 am

    clever ad, spotted a few cameos as well. Still won’t inspire me to drink that particular brand, but at least it’s interesting.

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  39. lesley says:
    July 10, 2009 at 8:31 am

    Nice one! Very funny

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  40. N says:
    July 10, 2009 at 8:25 am

    Cashed Up Bogans – Haha, Pretty sure everyone knows one of those.

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  41. Maryann says:
    July 10, 2009 at 8:18 am

    I’m not a beer drinker either but great ad. A good way to start a boring Friday at work.

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  42. Gertrude says:
    July 10, 2009 at 8:11 am

    Fantastic ad. Very clever and cheeky. I like that it uses inclusiveness as it’s message.

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