This VB ad is utterly brilliant. Utterly. And I don’t even drink beer. Or endorse manscaping.
Do you like this story?
Article filed under: Watch This , & published: Friday, July 10th, 2009.
You might also like:
-
Watching this makes me want to go drink some wheatgrass juice.
-
I wonder if you can put ‘Beer Mat Mum’ on your CV.
-
You might also like:
-
Kids are a visual extension of their parents. True or false?
-
You might also like:
-
If Oprah can’t get her shit together, what hope is there for the rest of us?
-
Is Bella a lousy role model?
-
Twilight. Edward and Bella. The book. The movie. The hype.
-
You might also like:
-
Fashion week backs down. Models can still be walking skeletons but at least they’ll be over 16.
-
This model was 13 when this photo was taken.
-
A model contest that’s superficial? No! I’m shocked.
-
Bravo to UK Vogue Editor, Alex Shulman for saying ENOUGH to size zero.
-
The day Anna told Oprah she was fat. And Oprah said ‘you’re right’.
The day Anna told Oprah she was fat. And Oprah said ‘you’re right’.
-
-
The sound of silence. Huh?
The sound of silence. Huh?
-
-
The fashion world is utterly obsessed with Carine Roitfeld.
-
You might also like:
-
You might also like:
-
The top 10 lies men and women tell. I swear.
-
I’m going to start wearing my clothes. Really.
-
You might also like:
-
The top 10 lies men and women tell. I swear.
-
I’m going to start wearing my clothes. Really.
-
Should there be positive discrimination to get more women in executive positions?
-
Buying clothes for other people does my head in.
-
You might also like:
-
Breasts are rude. Discuss.
-
Group Therapy: when your partner already has kids…..
-
One night stands: a path to low self-esteem for girls?
-
Ask mamamia……is there a ‘right’ age gap between siblings?
-
Courtney Love is totally sober.
One night stands: a path to low self-esteem for girls?
-
Should there be positive discrimination to get more women in executive positions?
-
-
Buying clothes for other people does my head in.
-
You might also like:
-
Breasts are rude. Discuss.
-
Group Therapy: when your partner already has kids…..
-
One night stands: a path to low self-esteem for girls?
-
Ask mamamia……is there a ‘right’ age gap between siblings?
-
Courtney Love is totally sober.
One night stands: a path to low self-esteem for girls?
-
Buying clothes for other people does my head in.
-
-
You might also like:
-
The bush is back. And no, this is not a post about the death of the Brazilian.
-
And you thought deep-fried Mars Bars were as low as the human palette could go? You be WRONG.
-
Has Lady Gaga lost her mind or just her eyebrows?
-
You might also like:
-
The sound you just heard was Posh wetting her pants with excitement.
-
Guess how much these shoes* cost me? All of them. Go on. Guess.
-
You might also like:
-
What are you thankful for this week?
-
What are you thankful for?
-
What are you thankful for this week?
-
Dear Children’s Hospital….what are you thankful for this week?
-
A word about comments and commenters…..and shoes.
A word about comments and commenters…..and shoes.
-
-
You might also like:
-
FROCKWATCH: Meg Ryan and Queen Noor of Jordan
-
FREAKWATCH: Jordan
-
Jordan. Smart or tragic? Please discuss.
-
Look, I love shoes as much as the next girl but not this much.
-
$600 a month for beauty treatments. For an 11 year old.
Look, I love shoes as much as the next girl but not this much.
-
-
You might also like:
-
This week I bought the ugliest pair of shoes imaginable
-
Guess how much these shoes* cost me? All of them. Go on. Guess.
-
Throw your ugg boots away people. This is what you’ll be wearing with your PJs this winter.
-
Something’s going on with Gwyneth. Short Skirts and Statement Shoes.
-
You might also like:
-
What’s the funniest thing that’s happened to you in the past week?
-
I need a new title for my book.
-
Sleep is the new sex
-
Did I miss the group email about Hollywood turning into a giant high school?
-
Wardrobe advice required
Wardrobe advice required
-
Something’s going on with Gwyneth. Short Skirts and Statement Shoes.
-
The sound you just heard was Posh wetting her pants with excitement.
-
-
Why do these Aussie supermodels have their nipples pierced? Anyone?
Has Lady Gaga lost her mind or just her eyebrows?
-
-
“And Mommy and her new boobies lived happily ever after”
-
You might also like:
-
You might also like:
-
‘The way female designers dress women is cheap and nasty”
-
You might also like:
-
You might also like:
-
Wanted: A Nanna
-
Sun-Herald & Sunday Age column: Occasionally, I’m reminded that I’m not 22 anymore*
-
Welcome to the first annual Mamamia DIY gift guide
-
“And Mommy and her new boobies lived happily ever after”
-
At what age does Sex & The City become appropriate kiddie viewing?
“And Mommy and her new boobies lived happily ever after”
-
-
“Does my back-fat look fat in this dress?” Oh yes. It’s Oscar night.
-
Too many misogynists on the net methinks.
-
This is not Lara Bingle’s breast. I’m sorry but it’s not.
-
How much plastic surgery does this slim 27 year old girl need? US$33K worth.
“Does my back-fat look fat in this dress?” Oh yes. It’s Oscar night.
-
-
You might also like:
-
You might also like:
-
Perhaps the weirdest fashion habit ever.
-
What does your fashion comfort zone look like?
-
I look so good I should really get changed
-
Fashion and the GFC – is your wardrobe feeling guilty?
-
The fashion handbrake every woman needs.
The fashion handbrake every woman needs.
-
-
You might also like:
-
Comfort food. What do you eat when it’s cold outside?
-
Breaking up with my wardrobe
-
Could you wear one little black dress every day for a year?
-
Time to get in early for father’s day…
-
What am I meant to wear around the house?
What am I meant to wear around the house?
-
-
Where’s Wally? I mean Posh….
-
Wearing dead animals is so, like, over people….
-
Perhaps the weirdest fashion habit ever.
Wearing dead animals is so, like, over people….
-
-
This is what I miss about Oscars fashion 2009.
-
You might also like:
-
Kim Kardashian was photoshopped. The sound you just heard was me being knocked over with a feather.
-
Quick: who is this?
-
One of the worst magazine covers in history…
-
This is everything I detest about magazines
-
You might also like:
-
This is everything I detest about magazines
-
Now it’s ‘fat’ and ‘unattractive’ babies who need to be air-brushed.
-
Marie Claire? I’m confused.
-
Lies, more lies, fakes and Jennifer Aniston.
-
WTF: Look how you can use photoshop to make Rumer Willis look ‘better’!
Marie Claire? I’m confused.
-
Quick: who is this?
-
This is what I miss about Oscars fashion 2009.
-
-
You might also like:
-
When ‘the sexualisation of girls’ becomes a dangerous term…
-
Lady Gaga & Beyonce Telephone video
-
UPDATED: Women are too scared to use the morning-after pill. This is bad.
-
The man who got 30 lesbians pregnant…
-
Pashing doesn’t make you pregnant
Lady Gaga & Beyonce Telephone video
-
-
More wack brows: hello Beth Ditto
-
Is it important that Therese Rein has lost weight?
-
You might also like:
-
You might also like:
-
‘The way female designers dress women is cheap and nasty”
-
You might also like:
-
You might also like:
-
Wanted: A Nanna
-
Sun-Herald & Sunday Age column: Occasionally, I’m reminded that I’m not 22 anymore*
-
Welcome to the first annual Mamamia DIY gift guide
-
“And Mommy and her new boobies lived happily ever after”
-
At what age does Sex & The City become appropriate kiddie viewing?
“And Mommy and her new boobies lived happily ever after”
-
-
“Does my back-fat look fat in this dress?” Oh yes. It’s Oscar night.
-
Too many misogynists on the net methinks.
-
This is not Lara Bingle’s breast. I’m sorry but it’s not.
-
How much plastic surgery does this slim 27 year old girl need? US$33K worth.
“Does my back-fat look fat in this dress?” Oh yes. It’s Oscar night.
-
-
You might also like:
-
You might also like:
-
Perhaps the weirdest fashion habit ever.
-
What does your fashion comfort zone look like?
-
I look so good I should really get changed
-
Fashion and the GFC – is your wardrobe feeling guilty?
-
The fashion handbrake every woman needs.
The fashion handbrake every woman needs.
-
-
You might also like:
-
Comfort food. What do you eat when it’s cold outside?
-
Breaking up with my wardrobe
-
Could you wear one little black dress every day for a year?
-
Time to get in early for father’s day…
-
What am I meant to wear around the house?
What am I meant to wear around the house?
-
-
Where’s Wally? I mean Posh….
-
Wearing dead animals is so, like, over people….
-
Perhaps the weirdest fashion habit ever.
Wearing dead animals is so, like, over people….
-
-
This is what I miss about Oscars fashion 2009.
-
You might also like:
-
Kim Kardashian was photoshopped. The sound you just heard was me being knocked over with a feather.
-
Quick: who is this?
-
One of the worst magazine covers in history…
-
This is everything I detest about magazines
-
You might also like:
-
This is everything I detest about magazines
-
Now it’s ‘fat’ and ‘unattractive’ babies who need to be air-brushed.
-
Marie Claire? I’m confused.
-
Lies, more lies, fakes and Jennifer Aniston.
-
WTF: Look how you can use photoshop to make Rumer Willis look ‘better’!
Marie Claire? I’m confused.
-
Quick: who is this?
-
This is what I miss about Oscars fashion 2009.
-
-
You might also like:
-
When ‘the sexualisation of girls’ becomes a dangerous term…
-
Lady Gaga & Beyonce Telephone video
-
UPDATED: Women are too scared to use the morning-after pill. This is bad.
-
The man who got 30 lesbians pregnant…
-
Pashing doesn’t make you pregnant
Lady Gaga & Beyonce Telephone video
-
-
More wack brows: hello Beth Ditto
-
Is it important that Therese Rein has lost weight?
-
FROCKWATCH: Chloe Sevingy
FROCKWATCH: Chloe Sevingy
-
More wack brows: hello Beth Ditto
-
-
Does anyone tell you what to wear? Should they?
“And Mommy and her new boobies lived happily ever after”
-
-
You might also like:
-
Who wants to be a millionaire? These politicians already are.
-
The hair and clothes of women in the public eye will always be discussed.
-
There are 2 new generations of modern princess: working mums and Gen Y.
-
You might also like:
-
Who wants to be a millionaire? These politicians already are.
-
You might also like:
-
The Debate: Gillard vs Abbott. Who won?
-
Who wants to be a millionaire? These politicians already are.
-
Kevin is heaven…..
-
The hair and clothes of women in the public eye will always be discussed.
-
Julia Gillard: unplugged
The hair and clothes of women in the public eye will always be discussed.
-
-
You might also like:
-
Model Gemma Ward: ‘She’s had her moment. It’s over.’
-
A model contest that’s superficial? No! I’m shocked.
-
There are 2 new generations of modern princess: working mums and Gen Y.
-
You might also like:
-
Fear of flying.
-
I don’t know how she does it.
-
For all those who are too lazy to have sex in an airplane toilet.
-
I’m too sexy for this aeroplane.
-
UPDATED: Women are too scared to use the morning-after pill. This is bad.
I’m too sexy for this aeroplane.
-
-
You might also like:
-
I think I’m going to start drinking coffee and stop eating meat
-
Beached As
-
The fashion world is utterly obsessed with Carine Roitfeld.
-
FROCKWATCH: Jim Carrey, Jenny McCarthy and one well-worn black cossie
-
Would you be sad if this was your ‘before’ shot?
Would you be sad if this was your ‘before’ shot?
-
There are 2 new generations of modern princess: working mums and Gen Y.
-
-
Oh @#$%^^&@ !!!
-
Karl Stefanovic apologises for being drunk after Today Tonight Logies sledge but did he need to? I say not.
Oh @#$%^^&@ !!!
-
-
You might also like:
-
Last week’s Today Show spot….
-
Today Show What’s Making News 7th July
-
You might also like:
-
Karl Stefanovic apologises for being drunk after Today Tonight Logies sledge but did he need to? I say not.
-
What were your BEST & WORST bits this week?
-
Control pants. Please discuss.
-
Mia & Karl on Today Show: McDonalds, Kevin Rudd & Spanx
-
Today’s Today Show: refugees, swine flu panic & Richard Pratt’s mistress. Oh my!
Today’s Today Show: refugees, swine flu panic & Richard Pratt’s mistress. Oh my!
-
Last week’s Today Show spot….
-
There are 2 new generations of modern princess: working mums and Gen Y.
-
The fashion world is utterly obsessed with Carine Roitfeld.
-
-
You might also like:
-
John Della Bosca’s lover has her identity revealed. Discuss.
-
Zzzzzzzzzzzzzzzzzzzzzzzz………………..
-
Could there be a more sexist program on TV?
-
Men rarely feel too fat to have sex.
-
Not tonight, honey, I have a beer gut
Not tonight, honey, I have a beer gut
-






Alex I am with you in this, love to all ooxx
loading...
Haha, top ad. I loved the ‘Azzas’.
Why is it that beer ads are always so brilliant.
If only as much money and energy was put into charity ads etc, speeding, drugs, all those things..
loading...
The drinking beer…
Tastes far better than the bathing beer.
Geez, I know some Vietnamese, Italians, Greeks etc. who are just as ocker and in need of a coldie as their Anglo brothers.
I can understand the advertisers pitching it to men, rather than to women, but a Hung Lee or Nick Gianopolos (sp?) cameo plus a bit more diversity in the crowd might not have been a bad thing.
I guess the thing that makes me a bit uncomfortable is this “throwback” feeling VB’s trying to present of not just small town Australia, but an idealised Australia of long ago that is very, very white.
loading...
Great ad – pity it tastes like horses’ pish
loading...
Well Kylie, that’s quite a good question because I’ve been too busy to do much and they’ve been very busy with VB which doesn’t need me!
Basically it just means if they feel my expertise could be useful on a particular brief, they ask me along to a few meetings. It’s very informal but they’re a brilliant bunch of people….
loading...
kind of the straight mardi gras really isn’t it….
loading...
mmmmm….beer
loading...
Yeah it’s funny, but will it convert anyone to VB? I suspect not, but only time will tell. Personally, they could be giving VB away and I’d pay for a decent beer.
loading...
LOVED “Men who’ve had their arm up a cow”. Did you notice how they’ve still got their rubber gloves on when waving to the crowd?
loading...
the beer for everyone… except people of non-anglo background… and most women… meh this ad sucks.
loading...
It explains this week’s news story about the creation of artificial sperm.
loading...
What does consultant mean? What do you do there?
loading...
too cool – and didn’t we all know the guys (and girls) who peaked in high school…and don’t we all feel a sense of nasty, pleasurable guilt that they all finally aged/ over partied /got fat / had mediocre careers….????
I feel mean and guilty just thinking it – let alone typing it here!
As for the “cashed up bogans” – Sylvania Waters all over again
loading...
Love it, pub looks exactly like our local….thank god there are still some creative ppl working in advertising, brilliant.
loading...
This was filmed in Ballarat, creating such a buzz here at the moment. I’m having great fun picking out my mates in the crowds! All the extras, apart from the few celebrity cameos and the models in the “men punching above their weight” part, were all local Ballarat people, creating a lot of employment here too. Our city looks fantastic!
loading...
Matter of fact I’ve got it now….
This makes me want to shake hands with a coldie, and I hate beer.
I can feel a Cannes Golden Lion coming on.
loading...
Isn’t that strange? I hated this ad, but then I prefer one liners. Maybe it’s my short attention span…….
loading...
That is officially my new favourite ad of all time. It knocked the Discovery Channel’s “Boom De Yada” ad of it’s perch (that one is even my ringtone I love it so much).
Ahh, brought a smile to my face after a very shitty day. Hate the beer, heart the ad.
loading...
HAHAHA! So bloody larrikin Aussie… I love it! Do you think Molly just thought it was a big party?
loading...
Hahahaha this is all the people who drink VB that you always meet in bars?
So clever- LOVED ‘Blokes punching above their weight!’
loading...
God I love being Australian… great ad
loading...
I’m a Ballarat girl too and have a couple of friends who appear in the ad, they all had a great time filming it. it was big news for Ballarat! very well done indeed.
loading...
I love how Molly is in there. Why?
loading...
Guys who peaked in high school – cant get it out of my head ! There was a guy all my friends and I would drool over in high school. We would dream about going out with him, he was so damn hot. I saw him a few weeks ago and he hasnt aged well. God if he asked me out now I’d run away screaming.
loading...
Brilliant! Made me absolutely desperate to drink beer.
Sadly, though, I can’t.
It still tastes like carbonated wee wee.
loading...
Guys who peaked in high school – LOL!
loading...
Ah, go Ballarat and the VB ad.
There are a few others on the website that arent being aired on tv if you want a laugh.
loading...
Seen it last night & loved it – beer ad’s in general are pretty entertaining though
loading...
I love it! We saw it last night for the first time. Love the cashed up bogans, the guys who peaked in high school & the guys fighting above their weight – way too funny !
loading...
Love it! When they get ads right, pure brilliance. Have a good Friday all!
loading...
Brilliant! Especially loved the Cashed up Bogans:)
loading...
LOL I just *knew* that must have been filmed in Ballarat, and I was right.
My husband @lachlanhardy grew up there and we had our wedding there last year.
I love his Ballarat mates! I wish they really did have one of those parades once a year
loading...
Saw the ad on TV last night and thought it was inspired. Love all the extra bits in the full version. Nearly died laughing at the “men who have had their arm in a cow”. Mate, if I ever did that you can bet I’d be telling everyone I met.
loading...
NJ – the ad was created by Australian agency Droga5. I am an occasional consultant but – alas – had absolutely nothing to do with this one. Which is strange given what a beer expert I am…..
loading...
so clever, love it.xx
loading...
Does anyone know who created this one? Brilliant stuff.
I loved the sickie crew. Ahhh, that old Aussie chestnut.
loading...
Loved seeing Molly at the close – “no matter what banner you march under” – just classic.
loading...
clever ad, spotted a few cameos as well. Still won’t inspire me to drink that particular brand, but at least it’s interesting.
loading...
Nice one! Very funny
loading...
Cashed Up Bogans – Haha, Pretty sure everyone knows one of those.
loading...
I’m not a beer drinker either but great ad. A good way to start a boring Friday at work.
loading...
Fantastic ad. Very clever and cheeky. I like that it uses inclusiveness as it’s message.
loading...