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Watch this ad. And wait for the twist.

Do you like this story?

Oh wait. THE TWIST IS THAT THERE IS NO TWIST.
This isn’t a funny ad. IT’S DEADLY SERIOUS. Now watch it again.
Shall we recap in case your ears and eyes couldn’t process what you just saw?

“After a long day cleaning, ironing and tidying up, you need a treat. With Madison Avenue cookware, you can be assured when your husband gets home from work, your meals will look as pretty as you do.
Now, you’ll never have to disappoint him with burnt fish or dry steak again. Madison Avenue cookware: the only thing that cooks better is a woman.”

Sorry. Can’t type anymore. Head fallen off.

[thanks Aliteen via Twitter]

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Comment Rules Imagine this is a dinner party. Differences of opinion are welcome but keep it respectful or the host will show you the door. If you're rude or abusive, your comment will be deleted (so will comments responding to other rude comments because they won’t make sense - so save your breath). And if you’re offensive, you’ll be banned. Remember what Fonzie was like? Cool. That's how we're going to be - cool. Have fun and thanks for adding to the conversation...

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17 Responses to “Watch this ad. And wait for the twist.”

  1. Erin B says:

    Blog post fail.

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  2. Laura says:

    hahahahhaa

    oh come on girls, did you lose your sense of humour in the shower this morning?

    I love Mad Men, it makes me feel wonderful to be a woman today and not my grandmother back then…

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  3. Paula says:

    I agree GeorgiaSweet, he is the George Clooney of the office!

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  4. GeorgiaSweet says:

    The whole thing is gloriously old fashioned in its sexistness (is that a word?).

    But can I be sexist and say how very engaging Don Draper is. I could watch him all day.

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  5. Paula says:

    Ah that’s funny Mia.

    Has anyone been watching Mad Men? How sexist are those office boys??

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  6. GeorgiaSweet says:

    Funny and clever though.

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  7. GeorgiaSweet says:

    This sort of thing gives cooking for people you love a bad image.

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  8. Claire says:

    I was about to email the advertising ombudsman to complain, but thought I’d check out their website first, and was relived to find it to be an ad for Mad Men.

    So, in the end, it’s a thought provoking ad reminding us how far we’ve all come. Good on all of us for being so up in arms, it’s leaps and bounds from our mothers experience.

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  9. Lorna Lino says:

    As I do my makeup and put on my rouge in the mirror I often wonder, should I put on a bit more perhaps and try and look as good a steak done medium rare. I’ve almost got that marbling effect if you look close enough. Perhaps I could be more attractive to men if I just were a bit more meat and three veg. And after a long day cleaning, ironing and my favourite – tidying up, gosh I just don’t know that I need any more excitement in my day. Thanks to my new cookware they tell me that the only thing that cooks better is a woman – I’m going to pop one in a pot right now.

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  10. April says:

    dammit, i was in the market for new cookwear too!

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  11. Trish says:

    Well I am relieved – LOL Mia

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  12. Alycia says:

    Brilliant!!! I’m laughing!

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  13. Mia says:

    Lol. As my son would say: “Mum, you got TOTALLY RIPPED.”

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  14. Hopee says:

    Yeah, it has to be an ad for Mad Men. If it is, it is pure marketing gold!

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  15. Yep, try the url…thank goodness!

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  16. Nat says:

    Are you sure this is an actual ad? It isn’t just some viral video doing the rounds? Because I simply refuse to believe that anyone would want to buy that sh*t after seeing that clip

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  17. Tara says:

    Haha…Mia it is tongue in cheek! It’s a promo for Mad Men…the 60s advertising show on SBS.

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