At first I didn’t even notice the slippers my Facebook feed kept throwing at me. Over a casual Friday night dinner, a friend mentioned she keeps getting these self-proclaimed “cool” slippers as sponsored ads in her Facebook feed too.
What else was she getting?
Anthony Robbins ads. Tick. So was I. And a supermarket shopping ad. Tick. Tick. She also had wrinkle treatments. I was getting an appliance review website instead. I think I would have preferred the wrinkle treatments.
‘How weird’, we thought so utterly naively over some wine and corn chips. ‘We are getting mostly the same ads.’
The following Monday a colleague at work around my age started talking about the slippers popping up on her feed.
"I get them too!" I said, rather too excitedly for an off-hand comment about slippers. "So does my friend. They're everywhere."
"Do you get them?" I asked a millennial colleague. She looked at me blankly. I ended up showing her the slippers as though that might jog her memory.
"I've never seen those slippers in my life."
She wasn't a witness in a murder trial, she just wasn't over 40 yet.
Facebook has me and every other woman I know over 40 in a little box. And that box has scrawled on the top FOR OVER 40s. THEY WEAR SLIPPERS.
Then there are other things Facebook knows about me. It knows I have reached some existential - or let's just call it for what it is, Am I wasting my life stage? How did I get here? Surely I was meant to be special by now - stage. Enter international life coach American mega man, Anthony Robbins. I swear I have been invited to every talk in the world that he is speaking at. I can get you a good deal if you want to go.
Top Comments
I don't pay much attention to the ads, but I've just had a look. I got a couple for Coles, Burt's Bees, the new Amy Schumer movie, How to Become A Builder, and 4 and Twenty pies. Bit of a mixed bag, really, not sure what it says about me! I have to say though, those slippers do look kind of nice. (And once again I realise that I am slowly but surely turning into my mother!)
I bought the slippers. Actually I bought them for my husband but they run small so now they are mine.
Personally the ads amuse me, but I have a degree in advertising so clearly I'm interested in the stuff. The thing I find is that they seem to get as many things spot on as they get completely wrong.
Oh and I must be between you and your 30 year old colleague in age because I get the slippers AND the ovulation strips!