by NATALIA HAWK
Why is it that 75% of wedding gowns are strapless, considering that 95% of the population don’t even suit strapless dresses?
This is the question journalist Katherine Goldstein wanted an answer to, after going shopping for a wedding dress and barely being able to find any with sleeves.
She wrote for Slate magazine:
“For fun, I tried on a peach Vera Wang strapless number with a billowing skirt – I felt like a double-wide cupcake. Spying my lack of cleavage in the mirror cemented one certainty for me: I didn’t want a strapless gown.
This decision turned out to be a problem. Strapless wedding gowns are by far the most common style. Kim Forrest, the editor of WeddingWire, an online marketplace for engaged couples, says strapless “is the standard for wedding dresses and that won’t change anytime soon.”
Spurning strapless styles eliminated most of the looks in that first store. The only dress I liked was a simple floor length gown with a V-neck and a touch of lace, it turned out it was a white bridesmaid’s dress.”
She came up with a couple of theories as to why so many women choose strapless wedding frocks – even though they’re unflattering:
- Brides interested in following tradition find themselves hemmed into having a floor length gown, but they still want to feel beautiful on their Big Day, and so they opt for strapless, skin-exposing numbers in an effort to avoid dowdiness.
- Designers prefer to make bridal gowns strapless because they’re easier. Sleeves are tricky, and dresses without them are much more quick and painless to alter.
Let’s face it – there are very few winners in the world of the strapless dress.
If your boobs are large, you may suffer from what’s commonly referred to as “spillover cleavage”. If your boobs are small, the dress won’t stay up. If your dress is tight enough to stay up, you may have to contend with that issue we have dubbed “The Armpit Muffin Top” which is really not ideal but very very common.
If you try to avoid Armpit Muffins by wearing a looser fitting dress, you’ll spend 3/4 of the night pulling it up and the other 1/4 wondering if you should be pulling it up, while simultaneously kicking yourself for wearing an ugly strapless bra.
Do not get us started on strapless bras. This post is already long enough.
I’ll admit that I have been sucked in to the allure of the strapless dress before. Many times, in fact, including two school formals, my 21st birthday, several Balinese holidays and various other social occasions.
Let’s just say that there is a reason hardly anyone can access my Facebook page, and that’s because there is too much incriminating evidence out there thanks to my penchant for those dresses. Including the odd uniboob, armpit muffins and terrible tan line.

Christina Applegate
Do you like strapless dresses? If you’ve had a wedding, did you wear a strapless dress? Would you consider it?
“For fun, I tried on a peach Vera Wang strapless number with a billowing skirt – I felt like a double-wide cupcake. Spying my lack of cleavage in the mirror cemented one certainty for me: I didn’t want a strapless gown.





Comments
355 Comments so far
Sigh I am currently on my way to a birthday party in a strapless dress with armpit muffin. Didn’t notice it in the stores when I tried on and fell in love with this dress. Not so much now but don’t want to waste a dress by not wearing it… At least I’m not the only person who gets muffin :’(
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When I was married 17 years ago sweetheart necklines with cap sleevs were the main choice I could find. Luckily I managed to get a halter neck dress but that really emphasised my wide shoulders in the photos. It is really hard to find a flattering dress off the rack!
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Here here!! I had soo much trouble buying a dress with sleeves, that i ended up buying one custom made from China… and it was stunning!!! I didnt want a strapless dress with sleeves added, i wanted it to be one piece… (I hope that makes sense)
As a big and busty girl, i knew id look terrible in strapless… anyway.. heres my dress..
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Please tell me why I can’t scroll through any pictures on any of the posts, there are no arrows to allow me to scroll so I have to click on each individual picture! Is this happening to anyone else?
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If you’re having trouble with strapless gowns, I reckon fashion tape may be able to do the trick. Any item of snazzy clothing only really looks good on someone who can wear it right.
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I went with straps because I don’t love my upper arms and if I’m not comfortable wearing strapless in everyday life, how could I be comfortable wearing in on my wedding day in front of 100 or so people and getting photos taken?
I didn’t really do it to be different but I had lots of comments on the day from guests that it was nice to see a bride in a non-strapless gown.
Here’s me in my gown, I got married in 2010
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Oops, I don’t think my pic came through! Take 2!
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beautiful!
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When I got married I knew I didn’t want a strapless dress because I didn’t think I would be comfortable and I prefer the look of straps. But almost all of the dresses in all of the shops were strapless… So I just decided really early on to get a strapless dress and have straps added. It wasn’t that hard. This article is a bit of a random whinge on something that is easily fixed.
It also seems like an excuse to insult 75% of your married readers. Reading other comments it seems like it’s contributing to the stress for some engaged readers too. I normally love wedding-themed articles but I don’t really get this one. Isn’t MM normally against sweeping statements that insult women’s choices?
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On the left – me in the early 90′s – perm, check, silk roses on bodice ( pale pink with pale sage green leaf detail ), check, meringue, check… Not strapless though! Still love my dress!
On the right – an absolutely gorgeous bodice from a friends wedding from a couple of years ago. Love this.
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Ah Jane DJ, we’re practically twins! Except my silk roses were ivory and were on my (puffy) sleeves. I still love my dress too! (Although not so fond of the compulsory perm
)
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This article came at a great time for me. Thank you.
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Before I even started looking for my Wedding dress two years ago, I was adamant that I was not going to follow the strapless trend. More than anything, I didn’t want to look like every other bride. I really wanted something unique and I was more than happy with my beautiful dress from Sonia Cappellazzo Couture. I have not seen anything similar since.
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This is actually stunning. Excellent choice!
And, (not just saying this), I think you’re beautiful.
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You look so elegant. I would marry you!
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Have been loving all these comments and photos. I don’t really know what I’d like to get married in. I have a fabulous vintage dress with a knee length black velvet circle skirt and a heavily embroidered midnight blue STRAPLESS bodice. I wear it with a black velvet bolero and it is awesome. I’ve oft thought that a gold or cream version of this dress would be a fab wedding dress…
Having said that, my favourite wedding dress of the past few years (not counting the duchess) is this superb Alexander McQueen rip off from Harry Potter.. Fleur wears it. Just… soooo good.
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Blockbuster action movies inspiring one’s choice in wedding dresses = WIN.
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I am looking for a wedding dress atm..wow its super hard to find a nice one under $2000, and not strapless! I thought looking for the dress would be the most enjoyable part – no way jose!
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If you’re in Australia, Lisa Ho has a fairly nice under $2000 range, and there were quite a few not strapless (well at least last December when I was in Sydney bride dress shopping myself!!!)
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At long last someone has articulated my frustrations! When I was married back in 2002, all I could find was strapless. I remember going into a bridal shop and asking for a beautiful gown with sleeves (I had a winter wedding and as I have freckly arms, this was my pick). The assistant in the bridal shop sighed and made no effort to find it. Suggested that she would like to put a strapless gown on me (I have no boobs). I stood my ground and she dug my dress with sleeves from out the back. It looked sensational! My mother in law, a dressmaker, studied it, and we created our own take on it.
At our wedding, I had so many comments about how gorgeous my dress was and how it was good to see a bride in something “different”. I was pretty impressed when Kate Middleton walked down the aisle in a lace sleeved dress 9 years later.
But yes, it’s also because they are easier to make. I like the strapless dress, but not on every bride. It’s about time bridal fashion had more options.
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I think this post refers to ill fitted dresses not strapless dresses.
A beautifully made strapless gown fitted to someone’s shape can be beautiful.
A poorly made/off the rack design – no matter what neckline – often has problems.
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OMG yes yes and yes. If I go to one more wedding with a bride wearing a strapless dress……
So boring!!!
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I felt like when I shopped for my wedding dress, they all seemed to look the same.
I wanted something a little different so mine has one spaghetti strap and one strap with a big lace and bead design down the top of one arm. One I have my wedding next month i can post a picture. I had never seen a dress like it and thats why I bought it.
I like the look of strapless on some people but personally I thought that I would never wear anything strapless to my church on any other occasion so why would I at my wedding? I think I would be uncomfortable doing that. but that’s just me.
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YES! I am getting married next year and was determined noto to go strapless! And i have found the perfect dress – can’t wait to wear it. Being a wedding coordinator, I see strapless dresses EVERY weekend. Some girls look great, others not so great…
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II’m a long way off getting married, but when I do, I really think a strapless dress will not be for me.
If I got married tomorrow, this is the dress I’d choose:
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I’m a celebrant in Cairns, and yesterday performed a wedding for a gorgeous couple. She wore a halter-neck, knee length cream chiffon dress for her wedding in their garden and looked stunning! A lovely different option.
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This is a very good article and I do understand where Natalia is coming from. I have a few bridal boutiques and my designs include both strapless and gowns with sleeves. Been given this option, most brides do choose a strapless gown for their big day, it is either because it makes them feel like a bride, which I think is perfectly fine, or because they feel amazing and look great in it. In terms of fitting, there is no reason a strapless dress should be slipping down, no matter what size the bride is, when the gown is made correctly and to a high standard. I strongly feel that there is nothing tacky about a strapless gown. A bride should wear what she feels amazing and confident in, strapless or sleeved. The tricky thing is when you go into a store and you don’t have options to choose from, and to that I would advise to get a custom made gown where all the design elements you want can be added you your perfect wedding dress.
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Lovely to see you responding here Karen. You made my wedding gown for me and I still love it 6 years later. It was a very simple gown with straps off the shoulders (which actually kind of made it like a strapless dress). Even though the gown was so simple, I loved the having a gown made just for me. I figured that it was the only time in my life I was only going to have a dress custom made so I splashed out. I loved the experience.
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Thank you for your kind words! I am so happy to hear that you still love your dress. If it is within your budget, I think a couture dress is really worth the experience and it great to have a unique dress made just for you!
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I’m getting married in December and have chosen a beautiful dress from your store Karen – and yes, it’s strapless!!! I really don’t agree with this article title that 75% of us have chosen ‘dud gowns’. I love my dress, I don’t think it is tacky at all, I think it is elegant and classy. I don’t have a big bust (or a bust at all really!) but the dress is designed in a way that is extremely flattering and is not going to fall down. I can’t wait to wear it! Most of my friends who have been married have worn gowns with sleeves or straps, so I actually feel in the minority. One of my friends wore strapless and looked absolutely gorgeous – she also wore one of your dresses Karen! I think you just have to wear what you feel good in, end of story. It doesn’t matter what anyone else wears, or what anyone else thinks – too many judgemental comments here for my liking!
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Hello Liv, thanks for your compliments. I guarantee you that your dress will not fall down! I’m sure you noticed that when you wore the sample! I agree with you 100%, wearing what YOU feel good in is what matters most, no matter what anybody thinks! Have a great time at your fittings! xKaren
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Karen, I bought my dress from your High Street store and it was just perfect! The strapless bodice fitted perfectly, even though I am one of the ‘no boob’ girls in this article. Thanks!
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Hi Yvonne, I’m happy to hear that you enjoyed wearing your strapless gown and it fitted perfectly. I’m very happy with the strapless gowns in my collection, and if they were not being worn, I wouldn’t be designing them!
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I find this post rather random, why on earth does it matter if one goes strapless or not for their Wedding?? When I went hunting for my gown there were loads of non-strapless options available, I didn’t find it an issue at all??
At the end of the day, as long as the bride feels amazing in her dress that’s all that matters. I totally disagree with you that strapless is unflattering too. I actually think it’s quite the opposite. Anything ill-fitting (e.g. Spillover cleavage etc that you mention) will of course not look as good, but that’s what fittings are for!!
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I do understand where Natalia is coming from! Thankfully, with the new range I’ve designed, most of the gowns have a sleeves.
And now with brides having the option, it’ll be interesting to see what they pick for their big day.
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It’s funny, I was adamant that I would not wear a strapless – I wanted something very off-the-shoulder that was ethereal and flowy, but everything in that style aged me dramatically. Finally my sister convinced me to try a strapless, princess-y type dress (much against my will) and it was the very same dress I bought. I now say to every bride, “try every style on, you never know what will suit you!” And that means, if you imagined yourself in strapless, still try other styles too!
P.S. The attached photo is for CBR who thinks strapless dresses are tacky
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Gorgeous dress. But for a wedding, I still consider them tacky.
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Strapless wedding dress = tacky.
Yep, I said it.
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Why? I think they can look stunning when worn right. I’m genuinely interested to know why you find them tacky.
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I guess I’m just rather traditional when it comes to dressing for the occasion. It’s kind of like wearing a cocktail dress to a white tie dinner.
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Oh honey – you have no idea. Strapless gowns can be absolutely stunning. Ever heard of Vera Wang?
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CBR = douchebag.
Yep, I said it.
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That’s the best thing about internet insults: they ain’t mean nuthin
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I totally disagree with this article. When I was looking for my dress there were loads of dresses with straps. I originally didn’t want a strapless because I wanted something a bit different. But being short (just under 5 foot) and a size 10-12, making me not super skinny, I found all dresses with straps made me look old, shorter or stumpier. So I started trying in staplers gowns and ta da! I started feeling like a princess.
I had my dress made overseas through Etsy modelled on a Wendy Makin dress (which I got for about 10% of the price!).
This stuff about how 95% of the population looks bad in stapless is purely a matter of a opinion. I think the opposite. I think strapless is the MOST flattering, and that’s why it’s popular! I have never seen a bride, no mater her shape or size, in a strapless dress that didn’t look gorgeous. I think strapless draws away from flaws because showing the neck and shoulders gives an elegant touch.
Maybe I’m not a fashion expert, but my opinion is just as valid as the author of this article, so ladies – if you want to wear strapless, keep doing it!
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I’ve been thinking this for a while now. Wedding dresses are so much the same nowadays, with the strapless princess ballgown look so popular. The brides were identical at the last few weddings I went to. It seems like people can’t get over the princess thing. I’d love a dress with sleeves, without the full skirt! Give me Carolyn Bessette Kennedy’s dress, or Ivanka Trump’s dress anyday!
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I dont mind them on other people but I would never wear one. I couldn’t stand having to pull it up all the time and being self conscious about it – or indeed looking very ungraceful hitching it all the time – eugh!
I thought after the royal wedding we’d see more sleeves – Catherine looked amazing!
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Bolero! Make one to go with your strapless dress. I did and looked lovey if I say so myself. I made my bolero with the same lace material that was on my dress. EVERYONE loved it and complimented me on it. I feel like wearing my dress again… it was so amazingly beautifully gorgeously lovely. Maggie Sottero FTW!
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a little bit off-topic but – Nat, i didn’t realise that you have a polish surname!
and I’ve been reading Mamamia for a while now
best wishes from Poland
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Thanks Em
Yes my parents are Polish! x
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LOL! I grew up in Australia but am Polish-born and living in Poland since 99
My comment is the one below. It is my Australian friends who had the strapless dresses. In Poland, the dresses are much more original and I don’t think I’ve been to a wedding w a strapless gown! Pozdrawiam
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Hahaha, Anna, I haven’t been to many weddings in my life, but I would say more original doesn’t mean prettier
Most dresses are soooo huge and fancy you can barely see the bride (I’m sure you know what “beza” looks like ;p) ! But I might be exaggerating
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That depends. Friends w a little more money usually had lovely dresses custom made. Then the small country type friends had too much going on in their dresses, but no bezy as yet. Where are you living em? I am in Krk
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Oh, I’d love to be there too! Unfortunately, I’m in Warsaw, studying …
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LOL. Out of my school friends I can name at least 6 off the top of my head who wore strapless dresses! Mind you, they looked ok in them. But I couldn’t help but think – how boring. I mean, why would you wear what everyone else is wearing? I had spaghetti straps and a chiffon shawl wrapped back to front that made a train. NO VEIL (all my friends had veils). NO PEARL NECKLACE (I think all those same friends had pearls). Oh, and red shoes. Because the white wedding shoes were just tacky.
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I have another theory – everyone is still recovering from the horror of those taffeta mutton sleeves of the 1980s! Look at wedding photos from the 80s and you will see what I mean…
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Anon, this made me laugh. Love this theory!
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I don’t normally wear strapless but when I found my dress, I instantly knew it was the one! And it happened to be strapless. It was corseted though, so it was done up firmly enough (but not so tight to achieve armpit muffin tops thankfully) that it didn’t slip down.
Straps would have been more annoying as I have narrow shoulders and they would have slipped down every 5 minutes.
I found it a lot harder to find shoes to go with my dress. I didn’t want to be limping around by the time the reception rolled around. There are hardly any nice low-heeled wedding shoes!
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Gahhhhh thank you for this post. I have been saying this for years, I HATE strapless wedding dresses and that it is all you see these days. I have gross arms and want something more covered up. Thankfully I found my dream dress and alas it is not strapless.
http://collettedinnigan.com/collection/bridal/true-romance/
It’s dress number 11. Lattice pearls beaded bodice gown.
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Okay I just found my wedding dress. The first one on that page, with the straps and embroidered sparkly beading oh my god I need that dress
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oh so stunning !
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So. I had a strapless dress. I was determined not to, and I can still hear my mum’s warning “Don’t wear strapless, it will make you look fat,” (said through the nose) but when I tried my dress on, I felt wonderful in it. Of course it was the most expensive dress in the store and it took me a year to pay it off, but oh well!
I feel a bit sick now to think that someone like Nat may have been at my wedding sniggering about my armpit muffin top.
Here’s my dress, Maggie Sottero all the way:
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You look beautiful! Looking at this photo makes me wish I had at least one nice wedding photo.
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You look lovely. If anyone was sniggering, it’s them being insecure and nothing to do with you! x
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You look gorgeous – and as long as you feel amazing in it then that’s all that matters!
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I wore an off the shoulder cream long sleeve gown for my wedding 13 years ago. I designed it myself and had it made.
We were married in September, so warmth was a factor, also, I have large boobs, so strapless really was out of the question.
Most people aren’t comfortable in strapless gowns and spend the whole day tugging at them…..very unattractive.
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I couldn’t agree more. I am a wedding photographer and having photographed hundreds of weddings, I agree that strapless does not suit everyone. I have photoshopped out many armpit muffins, back cleavage and tan lines. Please choose wisely ladies. Your photos will look so much nicer.
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OMG, the timing of this article could not be worse. Tomorrow I am buying a strapless dress and I am taking this as a sign not to as this is what I have been thinking. The thing is I try to be unique, as I did with the ring (it is quite different) I didnt want any thing cookie cut out etc and re wedding dresses I was adamant that I didnt want strapless but once you get in there all the others look terrible as they only have like 1 size in the store so they pin you in which only really works with strapless so you end up down that path. Secondly the whole thing is a complete scam, you have to book, you get attitude about allowing 6 months for getting it made (I mean really?), you cant take photos, then all these questions and opinion about hair down or up (I had no idea but still said the wrong thing as “that would not work with that dress”) also as I say you are pinned so cant really tell and then after all this you are expected to pay 2.5k min. So the dress I loved isnt a dress it was a material/lace but I was quoted $4k which I cant part with, I just cant. I know, biggest day, only once, you’ll regret it etc I’ve heard all the arguments but I am a really rational person so I keep adding up all the things that could be spent on (even just a really good bar tab for the wedding) rather than 5 hours wearing a dress. So end of story the second best dress is suddenly 30% off and hugs me in all the right places and covers all the bad bits and only $1k so pretty much going to buy tomorrow and then I see this! Will I care that I am going against everything I originally said…
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What does your gut say? How did you feel in it?
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Well it says both for different reasons, the $4k one will be amazing and different etc but I know I will feel guilty on the cost whereas the $1k I can trash (as in not worry) it and still looks great. I guess I’m decided from reading that back. I with the 75%!
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How long do you have until your wedding?
If you have more than say 3-6months, and you really arent comfortable parting with the cash, and the limited off-the-rack choices, you *could* go to a dressmaker and get one made to your size, in the style you love…
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Jess, I couldn’t justify spending that much on a dress so I went online! I bought a beautiful dress for around $250 including rush delivery (arrived 3 weeks from order), custom made to my own measurements and it was very well made. Fit like a glove and a fraction of the price!
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If you’re in Adelaide, I got my dress from Caleche who had a 3-4 week turn around roughly (I ordered it 10 weeks out from my wedding).
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Where does it say that you have to get married in a “wedding dress”?
If you like the white “bridesmaid dress”, why not wear that, who says it’s a bridesmaid dress? Get married in what you feel comfortable in, & suits you.
Jeans & t shirt if that does it for you.
White dresses are called wedding dresses so they can charge twice as much for them. Buy a dress you like in another colour & use the money for something else.
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I’m not even close to getting married but i look/fantasises about wedding dresses all the time. Not around the bf though, don’t want to freak him out.
At the moment i have a specific idea of what i would like- strapless or one with little sleeves that just cover the shoulders and where it poofs out a little (not a lot, just a little), i can’t do any straight down tight dresses because of my big butt figure.
Although I would love a strapless im not entirely sure it would work- I’m an A cup, and probably don’t have enough boobs do fill a strapless dress!
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Apart from the fact that some women choose an ill fitting dress or one that does’t suit them for various reasons, I find the hair and make-up is sometimes much worse. As some already mentioned, it’s a look that this particular woman mostly doesn’t wear so why then?!
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To all those who feel bad after this post, thinking that you might have looked bad in a strapless gown. I think you are the 5% that looks good in it!
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I got married last October (2011). I wore a strapless dress and felt really comfortable. Suited the theme and as you mentioned, wanted to keep that traditional look.
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I’m getting married next year in a beach wedding and already have my strapless dress! I nearly bought one with straps which was also gorgeous but just did not fit the relaxed beach theme. Each to their own and I do agree fit more than style seems to matter!!
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I designed my wedding dress based on my favourite everyday outfits- cap sleeve, V-neckline and a fitted bodice flaring into an a-line skirt. I loved it on the day and didn’t fuss around with it at all (except to pin up my train) It was perfect and I still love it
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I did not have a strapless dress. I wore a sleeveless dress with an Audrey Hepburn neckline. I loved my wedding dress, so elegant. Don’t really like strapless, although Chelsea Clinton looks stunning.
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why don’t the galleries work anymore?
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I’m pale-skinned and look crap in white so I married in 1997 wearing an antique gold satin sleeveless empire-line gown with a sheer gold organza full-length coat with 3/4 sleeves over the top and tied together with an autumn-toned brocade cummerbund and train. Pinched the idea from a Givenchy couture picture and had Donna May Bollinger make me gold ankle boots to match. I was so happy to not look like every other bride at every other wedding I’d ever been to.
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Sounds gorgeous. Would love to see a photo but will have to do with imagining it.
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Side note – WTF has happened to the galleries? I can no longer click forward through them and clicking on the pic below takes over the current page. Gah. Didn’t bother looking at the pics coz it was too much trouble.
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Same.
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Me three
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Me four. Very frustrating
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That was happening on my laptop, but the gallery works on the iPad. Nice change as usually it’s the other way around!
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I got married last September and had my dress made for me. Everything I saw was strapless- BORING! Plus I wanted a little coverage on my arms. I had a vintage style lace overlay with gorgeous lace cap sleeves. Everyone thought the dress was beautiful because it was simple and the shape suited me. I will never understand why women choose a dress that is so expensive and kind of special that doesn’t suit their body shape…
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It seems everyone is doing strapless these days. I did think the strapless gowns were lovely, but now that every single wedding I’ve been to in the last 15 yrs has featured a strapless gown, I’m over them and love seeing something different!
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I know, right?
Thankfully I’ve found the perfect wedding dress. It has a grecian-style u-shaped neckline, with a plunging v-shaped back. No frills, no lace, just pearl beading of the cuff of the neck/back, with pearl faux-buttons to the tailbone, hiding the invisible zip
Looking forward to wearing it this Spring! I hope Our Big Day will be sunny!
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