Say hello to a new post at Mamamia. It’s all about you and what you’re wearing.
A while ago, we trialled a series of “best of” street-style galleries on the site. Tired of seeing overly photoshopped images of celebrities in magazines and models on red carpet, we wanted a place to show the Mamamia community what ‘real’ people were wearing.
But after a few weeks, we were struggling to showcase a diversity of women in our galleries. The pics were real, but they weren’t real enough. You told us that – we heard you – and that’s why we created Wardrobe Week.
We asked readers to send us a few photos of what they wear and tell us where it came from. Your outfits didn’t have to be fancy, they didn’t have to be designer. Heck, we didn’t care if you sent us pictures of your pink floral pyjamas. The point to show a more realistic portrayal or women in the media. Pyjamas, ugg boots and all.
So here we are.

Louise Bell: Bassike tee (sleeves tucked into bra straps) and pants, Havaianas thongs.
To kick us off this week, we have:
Louise Bell: Louise is a former magazine Creative Director who now runs an online homewares boutique, called Table Tonic. You can spend hours trawling on her site here, read her blog here, or follow her on Twitter here.
Describe your style: Simple. Comfortable. Current. Slightly masculine. And always with a bit of “luxe”!
Best place for a bargain? Those Aussie Designer Warehouse sales are always full of massive reductions!
Danielle Melnyczenko: Danielle writes at danimezza.com. You can follow her on Twitter here, Facebook here or find her on Intragram @danimezza.
Describe your style: Playful, colourful, affordable and comfortable.
Best place for a bargain? Facebook and Twitter, it’s where you find out about all the secret sales! Otherwise Crossroads, Lily & Lou, ASOS Curve or if you can, hold out for the instore and online sales from major plus size labels.
Georgina Craig and Emma Scott: Georgina is modelling the clothes and Emma takes the photos. They’re both students living in Sydney. They co-ordinate a blog together, called Fur Feather and Scale, which you can read here.
Describe your style: Constantly evolving!
Best place for a bargain? Vinnies (love that place)
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If you want to get involved.. we’d love you to! You can send us a week’s worth or clothes, or just a couple of days or even just a picture of you in your favourite outfit. Just send us an email to wardrobeweek@mamamia.com.au or for more info, check out this post.
We’ll be sending all our participants a goodie bag to say thanks.
What about you… What are you wearing today?









Comments
76 Comments so far
Go you girls! Love your amazing style and great pics!
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Best place for a bargain? Those Aussie Designer Warehouse sales are always full of massive reductions!
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oh i love this! everyday people’s outfits!
Daniella love your style! your gorgeous!
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What a great new post! Love seeing photos of peoples outfits and finding out where they’re from.
Today im dressed in what I like to call my studying uniform: ugg boots, pj pants and a bonds hoody. Comfort Town.
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OMG I LOVE that Tree of Life Kaftan. I want one!!
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Wow, love this new feature! I’m a beauty blogger, but I think I might just throw some of my outfits into the ring too!
So happy to see Dani here, she’s a total style queen and has a v fun and occassionally insightful blog that I love to follow.
http://www.latherrinserepeat.com.au/
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Aww thank you so much Michaela, so flattered xx
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Hey Michalea, if you want to be involved just send me an email – lucy@mamamia.com.au
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Will do, Lucy, as soon as I con my boyfriend into taking some pics. The iPhone and elevator mirror style doesn’t any outfit justice!
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You ladies are so brave! Thanks heaps for putting yourselves out there.
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Danielle, you are beautiful. Incredibly beautiful. I was blown away by these and I had to tell you.
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#blush thank you xx
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Love this post guys, thank you!
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I think I have a new favourite post!!!!!!!!!!!! All you ladies look wonderful!!!
Would love to join in the fun, but solo living makes the photo taking hard
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Does your camera have a self-timer? That’s how lots of fashion bloggers do it!
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no unfortunately it doesnt
but im going to do the next best thing, a hair and make up week, i might send that in instead and see if its a goer
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All the women look great-I want Georgina’s massive scarf! Good on all the ladies for being brave enough to be the first the send their photo’s through! I agree with all the other comments that this is a FABBO post, can’t wait for the next one.
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Best Mamamia idea ever! Real people wearing real clothes. MORE MORE MORE!
I’m looking forward to seeing photos of some 50+ aged ladies to give me some inspiration.
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Georgina’s style reminds me of Nina from Offspring- love it!
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Nina has the BEST style!
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i hope advertisers catch on as these women make me want to buy clothes again. they all loom so fab and seeing a body a bit like mine makes me want to shop!
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PROPS to MamaMia on putting this together – normally I am pretty uninspired by the fashion posts but this one really got me – real ladies and much more achievable fashion – just fabulous!! I like the variety in the 3 gorgeous ladies chosen too. Excited to see more!!! Nice that all the clothes arent $100+ big labels either…. also love seeing the style over several days. LOVE IT ALL!
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LOVE this post.. please don’t let it fade away.. I will try and send some pics in (on a work day, no-one needs to see me in my husband’s footy shorts doing the gardening!!)
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Sounds like fun to me! Now only to train the boyfiend to take a decent picture …
http://www.boughtbybirdette.com
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Ladies – you all look so fantastic! Loooove Danielle’s white tee dress and Georgina’s gorman skirt
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Love this post! I am currently in a style black hole and have realised I have worn the same look (only slightly modifications) each season for the last few years. Nice to get some “real life” and approachable styles. Gorgeous.
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It’s nice to see real people as style examples. However some of those outfits were completely ruined by the thongs. With so many divine shoes to choose from – equally flat and comfortable – it seems like a cop-out to put thongs with them, like you’ve run out of creative steam before putting some shoes on. Just my opinion, but I’m sticking to it!
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I get your point, but thats why I liked to see the thongs. Its real life, shoes that do the miles in our real lives.
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Oh I hear you, I sometimes hate that I’m so dependant on my havi’s but I have a lot of problems finding shoes that fit well. I have large wide feet and the shoes I do have are designed by plus size labels and I have to get them overseas. Growing up in the NT though meant that I’ve lived in havis for a very long time lol. Anyone out there got a big shoe store? I have the feet to fill them.
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Seriously, is anyone going to wear Louise Bell’s back the front poop catcher Bassike pants?
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If anyone can make me consider poo catchers it’s Louise….
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Agree!
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I would TOTALLY wear them! Although I doubt I would look as hot as the gorgeous Lou! X
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I am sorry Louise. I was only kidding, you actually make them look good. Apologies!
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Oh and PS I love them so much I have them in 3 colours – white, navy (wearing them as we speak) and caramel. LOVE them!
xLouise
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want.
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Oh two of my blogging faces are featured! I love Lou’s style and Dani always looks fab! Love they both wear so much colour!
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Thanks Amanda, life would be too boring to just wear black.
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I lurve Georgina’s York jacket!! Great looks from all 3 women!
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Ooh Danielle you look stunning – do you buy your virtue pieces online or in store?
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I buy online as I don’t have a store that close to me… plus they have free shipping and I love getting parcels lol
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All the girls look amazing!!! this post is awesome. Love the real life wardrobe glimpses! Already looking forward to the next one
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Love that all three women look so different- and so real. And happy! Am over the supermodel scowl.
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So with you re ‘the scowl’. A smile does wonders for any face. And good posture might just be the best fashion accessory ever. Shoulders back!
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Love Danielle’s blue dress and Georgina’s vinnies top!
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Thanks Gilly xx
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Danielle, I think you look stunning in the blue dress!
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Thank you so much Alibee, it’s definitely one of my favourites
http://www.kiyonna.com/plus-size-clothing/SALE/14112205
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Thank you Alibee xx
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LOVE this post. All of these ladies look fabulous!
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Wardrobe week is just great, pleeaase keep it going. Love the clothes, the reality, and the fact that I can identify with Louise’s fashion sense even though we are not of the same generation. A great post!
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Great post! I’m a sucker for people watching so this post is right up my alley. Could we have a corporate person next?
Louise, love the cut off 501s.
Danielle, love the black and white outfit.
Georgina, love your Vinnies bargains.
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Thanks Petal xx
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Totally agree with Petal, love the post, would love to see a corporate example, that has an office dress code style.
All the girls looked fantastic and inspired me to think a bit more when I get dressed which is always good
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great post – love having a sneak peak into other people’s wardrobes for inspiration! looking forward to next week’s post.
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Love this post!
Georgina you rock that Gorman skirt. I love Gorman but it always looks so wrongtown on me.
Danielle love that black & white outfit!
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I was just going to say how great that Gorman skirt looked! all the girls looked amazing, i think i just found my new mmia post!
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Thanks Simone xx
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This is such a great post. I usually get my real life fashion fix from Frocks and Frou Frou or Fox In Flats, and it’s awesome to now have this topic on one of my favourite websites. I love Danielle’s blue dress, I could so wear that.
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Thanks CB, it’s on sale at the moment too
http://www.kiyonna.com/plus-size-clothing/SALE/14112205
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Thanks CB, it’s currently on sale too
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that blardy Lou Bell,.. she always looks AMAZING! such a gorgeous, stylish woman! XX
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I can see I’m going to enjoy these posts! Thanks for sharing and showing how real women dress, stylishly!
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These ladies are hot to trot. Great post.
Most of I all I am digging Georgina’s garb – especially the $4 shirt from Vinnies!! It’s a beauty.
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I love this post! Brilliant… All the contributors have so much style – I’m a little jealous!
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Awesome! Love seeing what real people wear.
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I love this post. It’s great seeing your readers in their own clothes and style. More of it please!!! Thanks Rachel xx
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Love them! I think I connect most with Danielle’s style. I’m a big fan of simple colours and classically shaped cuts.
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Agreed!
Danielle looks like one classy, stylish chick. I particularly loved that white and black ensemble.
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The black and white is my fave too!
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It’s not something I get to wear all the time (i have a 2yo son) but I just love how different it is, especially in the plus size market. Surprisingly it’s really easy and comfortable to wear too. It’s currently on sale down to $99 http://www.damnyoualexis.com.au/shop/item/bronte-mini-dress
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Loved both the name of the label (How could you not love it?!) and the look and am in the process of ordering it in the tangerine – that looks hot! Well done lady, you look sensational.
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Awwwww #blush thank you.
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Thank you so much AJ x
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AWESOME POST GUYS
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Love this. Thank you and props to the Mamamia team and the uber stylish contributors. This is exactly the missing ingredient for this website. Yay!
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